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Running a Business

This section takes you through every important aspect of how to run a successful business. It offers expert guides and advice articles on the key elements of business management such as employing staff, finding customers, marketing and sales, pricing, people management, office and home working, business technology and everything else an entrepreneur must tackle in order to succeed.

Why you cannot be a good manager if you want to be liked

Robert McHenry discusses why being respected is preferable to being loved when it comes to being a good boss.

Business management

Marketing

Three ways to create an army of advocates through clever marketing

Here, Gideon Lask discusses how to turn your customers into your very own brand advocates.

Marketing

Who owns our social media?

Here we look at the glut of social media sites and their relative standing online.

Export & Import

Tips for small businesses bent on breaking America

Richard Parris, founder of cyber security company Intercede, discusses how to make inroads into the US market.

Office & home working

Why you must take advantage of cultural shifts in the workplace

The future of the workplace is changing, and making sense of this new world of business will differentiate successful organisations from those lagging behind, argues Sophie Turton.

Employing & managing staff

Managing stress and mental health in a small business

Kate Russell discusses how best to reduce the risk of hazards to the mental health of your employees.

Legal advice

New competitors in the conveyancing space

Here, we look at the AA's move into the conveyancing sector. 

Marketing

Customer acquisition vs retention: Which side works best?

Jay Karsandas of Mobiles.co.uk discusses how three key aspects of digital marketing can help acquire and retain customers.

Legal advice

New competitors in the conveyancing space

Here, we look at the AA's move into the conveyancing sector. 

Marketing

Customer acquisition vs retention: Which side works best?

Jay Karsandas of Mobiles.co.uk discusses how three key aspects of digital marketing can help acquire and retain customers.

Marketing

Playing to win: Building a famous brand

Here, Linzi Boyd, author of Brand Famous: How to get everyone talking about your business, looks at how to get your brand on the fast track to exposure.

Business management

Entrepreneurs must learn the art of delegation

'Get Things Done' author and small business owner Robert Kelsey discusses how entrepreneurs can overcome their fear of delegation.

Finding and selling to customers

How to get to know your customers for free

Elizabetta Camilleri of SalesGossip discusses how she got to know her customers, how she continues to learn about them every day and the importance of knowing your market.

Business Technology

How to manage an inbox better in your small business

Ian Cowley gives seven quick tips to organising your emails for maximum productivity.

Recommended Content

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?

Partner content

What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade