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Running a Business

This section takes you through every important aspect of how to run a successful business. It offers expert guides and advice articles on the key elements of business management such as employing staff, finding customers, marketing and sales, pricing, people management, office and home working, business technology and everything else an entrepreneur must tackle in order to succeed.

Shoppers relying on social media when buying items online

Almost half of consumers say they now count on social media when making an online purchasing decision, research finds.

Marketing

Office & home working

Five top tips to manage energy consumption for small businesses

Tim Jarvis of Gazprom Energy explains the approach small businesses should take to limit energy consumption in the office.

Legal advice

Brand insurance: Protecting the intellectual property in your business

Rob White discusses the importance of registering trade marks and the process small businesses should follow.

Business Technology

Data capture, good navigation and content: three things that should be on every small business website

Chloe Thomas explains how to ensure more conversions on your website through three critical methods.

Employing & managing staff

Two of my employees have been overpaid for the last month

My accounts manager has informed me that two of my employees have been overpaid for the last month. How can I rectify this mistake and get the excess money paid out refunded?

Employing & managing staff

Ten points to active performance management in a small business

Entrepreneur Jonathan Richards reveals his tips to maintaining a happy and productive workforce.

Office & home working

34 million working days lost every year due to smoking-related sick leave

How e-cigarettes could be the answer to loss of productivity caused by smoking breaks.

Marketing

Why small businesses should be mindful of timing when sending marketing emails

Marketers should avoid sending emails in the early hours in an attempt to top inboxes for the following morning, a study suggests.

Office & home working

34 million working days lost every year due to smoking-related sick leave

How e-cigarettes could be the answer to loss of productivity caused by smoking breaks.

Marketing

Why small businesses should be mindful of timing when sending marketing emails

Marketers should avoid sending emails in the early hours in an attempt to top inboxes for the following morning, a study suggests.

Legal advice

Technology and employment law: how small businesses can access cheap legal information 

Adrian Hoggarth, head of employee law at Prolegal, discusses how businesses can gain legal knowledge at low cost.

Employing & managing staff

Why older recruits can be worthwhile hires for small businesses

Following an urge from the DWP for companies not to overlook senior employees, HR guru Kate Russell talks about the advantages older workers have over their younger counterparts.

Business Technology

iPads vs Laptops

Weighing up the options for the tech-savvy customer.

Legal advice

How code name leaks could lead to a big legal bill for businesses

Rob White of Avidity IP discusses how code names being leaked can result in a costly trade mark dispute.

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Partner content

Benefits of switching to the right business bank account

In case you were in any doubt, here are five key benefits of switching your business bank account – and how to make the switch.

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?