How to use your website to win customers
UK, small businesses are being urged to be cleverer with their websites to give themselves a competitive edge.
Marketing
This section takes you through every important aspect of how to run a successful business. It offers expert guides and advice articles on the key elements of business management such as employing staff, finding customers, marketing and sales, pricing, people management, office and home working, business technology and everything else an entrepreneur must tackle in order to succeed.
UK, small businesses are being urged to be cleverer with their websites to give themselves a competitive edge.
Marketing
Legal advice
Terms and conditions (also known as terms of trade), whether they apply to sales or services, are essential to your business as they set out the level of responsibilities that apply to you and your customers.
Legal advice
If you have thought of an idea on which to base your business, then it is certainly worth trying to protect it with the law, in case someone tries to copy your idea.
Buying and selling a company
There are three key stages when it comes to buying a business: finding one, valuing it and financing the purchase.
Finding and selling to customers
Many business ideas never get off the ground if that first sale can't be achieved.
Marketing
As soon as you start your business, you should be thinking about the brand you are trying to get across to customers. The aim of your brand is to distinguish your product or service from the competition.
Buying and selling a company
This fortnight Lesley-Anne McKenna asks what loans are available when buying a business.
Office & home working
Setting up office at home is a good way to begin to experience what it is like starting a business. It will give you an idea of the costs and equipment required.
Buying and selling a company
This fortnight Lesley-Anne McKenna asks what loans are available when buying a business.
Office & home working
Setting up office at home is a good way to begin to experience what it is like starting a business. It will give you an idea of the costs and equipment required.
Finding and selling to customers
The focus in this article is on winning new business. Tony Wilford of Plan-it UK asked for tips on becoming a preferred supplier.
Business Technology
Small media companies operating websites would have to restrict or abandon cookies, a widely used web advertising and e-commerce tool, if proposed legislation from the European Union is implemented.
Legal advice
A recent employment appeal tribunal ruling on holiday pay for employees on long-term sick leave could have serious implications for small businesses by potentially driving up costs.
Legal advice
Whilst running a business you may come across difficult employees. When you do it is essential to have an internal disciplinary procedure in place to deal with the problem and so avoid being taken to a tribunal, says employment consultant Jim Brown.
Partner content
In case you were in any doubt, here are five key benefits of switching your business bank account – and how to make the switch.
Business Loans
Everything you need to know on what small business loans are and what types of loan are available for your business.
Partner content
Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.
Employing & managing staff
In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?