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Running a Business

This section takes you through every important aspect of how to run a successful business. It offers expert guides and advice articles on the key elements of business management such as employing staff, finding customers, marketing and sales, pricing, people management, office and home working, business technology and everything else an entrepreneur must tackle in order to succeed.

Generation Z marketing: The rules for reaching digital natives

Here, we look at some basic rules that businesses should follow when interacting with today’s young people.

Marketing

Business Technology

Artificial intelligence: the next step for CRM

Customer relationship management is key to any business, and there are ways you can help it. Sridhar Iyengar of Zoho explains how artificial intelligence will give your CRM a welcome boost.

Business management

How one e-cigarette company overcame the challenges of the high street

In this piece, we investigate how James Dunworth and E-cigarette Direct took on the high street and won – and how other retailers can follow his example.

Employing & managing staff

Recruiting staff: how SMEs can compete with corporate businesses

Recruiting staff can be a tricky task, with SMEs having a particularly hard time hiring and holding on to workers. Stephen Quinn of Jobbio explains how smaller businesses can stand out to future employees.

Business Technology

Why your business needs chatbots to improve customer experience

How can a chatbot improve your customers’ experience? And, if you are going to make an investment, what steps should you take to ensure implementation runs smoothly? Here, Chris Crombie finds out.

Business Technology

How low code development tools can help small businesses launch their apps

Small businesses owned by millennials are leading the way in providing mobile apps, so how can older business owners catch up? Here, we find out.

Business Technology

Internet of Things (IoT) testing

The term Internet of things (IoT) was coined back in 1999 when objects connected to the internet were regarded for its things. Although people were developing connections between their devices and the internet in early 90’s, no one was aware of its significance.

Business management

How to make prioritising a priority in your business

In this piece, Gabriele Ottino gives his top tips on how to ensure you prioritise effectively and make the most of your valuable time.

Business Technology

Internet of Things (IoT) testing

The term Internet of things (IoT) was coined back in 1999 when objects connected to the internet were regarded for its things. Although people were developing connections between their devices and the internet in early 90’s, no one was aware of its significance.

Business management

How to make prioritising a priority in your business

In this piece, Gabriele Ottino gives his top tips on how to ensure you prioritise effectively and make the most of your valuable time.

Employing & managing staff

How to shift the culture of terrible business meetings

We all know how awful meetings are – especially when there are so many of them. Johnny Warström of Mentimeter talks about the problems with meetings and how small businesses can benefit from making some changes.

Business Technology

Tech for start-ups: three IT essentials to help your new business

As a new business, you want to be able to benefit from your IT solutions. Here, Bruce Penson of Pro Drive IT outlines three IT essentials for start-ups.

Legal advice

The ‘holistic approach’ to professional advice: Why small businesses need it

In this piece, Richard Oury argues for the importance of SME clients demanding that their professional advisers take a more holistic view of their business challenges.

Business management

How entering awards can help your business grow

Francesca James, co-founder of the NatWest Great British Entrepreneur Awards, explains how entering awards can bring you closer to achieving your business goals.

Recommended Content

Partner content

Benefits of switching to the right business bank account

In case you were in any doubt, here are five key benefits of switching your business bank account – and how to make the switch.

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?