Search results for: build a brand

The Key Elements of an Influencer Marketing Strategy

You may not have noticed, but we’re actually seeing fewer ads than we used to. That’s thanks to a combination of ad blockers, DVRs, and paid streaming. For consumers, the loss of ads often feels like a win. For marketers, though, it limits opportunities to expose the public to new messaging. Companies are having to search for different strategies, and many are finding success with influencer marketing.

Marketing

Business management

How becoming a mentor could boost your business

For many years now Paul Hargreaves of Cotswold Fayre has supported young people in business. He outlines the good mentoring can do - for the people being mentored and for the mentor.

Marketing

The Key Elements of an Influencer Marketing Strategy

You may not have noticed, but we’re actually seeing fewer ads than we used to. That’s thanks to a combination of ad blockers, DVRs, and paid streaming. For consumers, the loss of ads often feels like a win. For marketers, though, it limits opportunities to expose the public to new messaging. Companies are having to search for different strategies, and many are finding success with influencer marketing.

Business management

How becoming a mentor could boost your business

For many years now Paul Hargreaves of Cotswold Fayre has supported young people in business. He outlines the good mentoring can do - for the people being mentored and for the mentor.

Productivity Zone

5 easy tech wins to improve SME productivity

We show you five simple things that you can do to let your office tech turbocharge your business productivity.

Buying and selling a company

A beginner’s guide to buying and selling a business

In association with BusinessesForSale.com, we look at the key considerations for both buyers and sellers when a business changes hands.

Success stories

Entrepreneur Q&A: Daniela Paredes Fuentes, co-founder of Gravity Sketch

Daniela Paredes Fuentes, co-founder of Gravity Sketch, explains the story behind the 3D creation tool and how Instagram plays a major role.

Marketing

Five simple tips to merge your offline and online marketing strategies

It needn't be a competition between your business' online and offline marketing strategy – merging both can produce the best result.

Marketing

Starting a small business podcast

We run you through the essentials of how to start a small business podcast, talking to three entrepreneurs about what they've learned.

Employing & managing staff

Employee benefits terms and what they mean

Modern employee benefits terms can be confusing. Steve Edgell outlines some that employers could offer.

Buying and selling a company

How to plan a successful business sale and ensure a good exit

When looking to sell a business, preparation is key and needs proper planning. Jo Thornley offers some advice.

Finding and selling to customers

Small business essentials: The art of e-commerce

Whether you’ve done it before or it’s your first venture, there has never been a better time to explore the money-making potential of e-commerce, says Patrick Foster.

Finding and selling to customers

Are customer loyalty programs worth the big claims?

Customer loyalty programs have been around for a long time and we can look to successful schemes to help improve our own.

Employing & managing staff

Freelancers, Brexit and robots: prepare for a changing workforce in 2019

Adepto's Chris Milligan discusses the changes that business leaders can expect in their workforces in 2019 and how to prepare for them.

Partner content

Benefits of switching to the right business bank account

In case you were in any doubt, here are five key benefits of switching your business bank account – and how to make the switch.

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?