Search results for: build a brand

The John Lewis Effect and what small businesses can learn from it

In this piece, Evelyn Timson, managing director of Aspect, explores how John Lewis started a national TV advertising event and what small businesses can learn from such adroit brand marketing.

Marketing

Advice

Starting out as an SME: what you need to know

Here, Russ Madley, head of B2B, Kaspersky Lab, gives his advice on how to go about starting out as an SME

Marketing

The John Lewis Effect and what small businesses can learn from it

In this piece, Evelyn Timson, managing director of Aspect, explores how John Lewis started a national TV advertising event and what small businesses can learn from such adroit brand marketing.

Advice

Starting out as an SME: what you need to know

Here, Russ Madley, head of B2B, Kaspersky Lab, gives his advice on how to go about starting out as an SME

Business management

How to create a strong personality for your new business

Here, Keren Lerner, CEO of Top Left Design, looks at the early stages of brand conception, mission statement, target audience and how to utilise the different platforms to create an authentic experience for followers to engage with.

Marketing

Five small business tools for online PR on a budget

Here's a guide suggesting five tools that every small business should consider using to boost their PR opportunities.

Business management

Planning for Brexit: How preparing today will help your business tomorrow

Here, Brian Harris of Currencies Direct identifies seven areas where planning for Brexit today will benefit your company in the future.

Buying and selling a company

UK businesses for sale: A review of what’s on the market

In this piece, in association with BusinessesForSale.com, we explore a range of UK businesses for sale and discuss why they are ideal purchases.

Marketing

B2B businesses should think smart content

Here, Tom Pepper, director of LinkedIn marketing solutions in the UK, discusses what B2B SMEs should consider following Small Business Saturday.

Export & Import

Five top tips for launching a global business

Here, Kfir Biton of Lottoz offers five top tips to help you approach the launch of your business in international markets.

News

Effective ways to expand your small business

Perhaps the main objective of any business is to grow their business, so, what can small businesses starting out learn from other small businesses who are currently expanding.

Business management

From school dropout to business empire: First-hand tips

In this piece Jamie Waller, CEO and founder of Firestarters, discusses his personal rise from school dropout to successful entrepreneur.

Employing & managing staff

Why your workforce isn’t working: You don’t know your staff well enough

Here, Paul Burrin of Sage People explores why employers need to build a stronger connection with their staff to boost productivity.

Advice

Tips from a futurist: Seven ways to prepare your business for the future

Here, author and futurist, James Wallman, has provided seven essential tips for the small business future.

Partner content

Benefits of switching to the right business bank account

In case you were in any doubt, here are five key benefits of switching your business bank account – and how to make the switch.

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?