Search results for: build a brand

Five ways every business can get started with text marketing

One way to grab the attention of potential customers early is to create a mobile programme before your even start up, says Holly Barber.

Marketing

Advice

Millennial female entrepreneurship in light of Britain’s post-Brexit economy

Marie Lexa explores what female millennials can do to begin overcoming the hurdles they face in business.

Marketing

Five ways every business can get started with text marketing

One way to grab the attention of potential customers early is to create a mobile programme before your even start up, says Holly Barber.

Advice

Millennial female entrepreneurship in light of Britain’s post-Brexit economy

Marie Lexa explores what female millennials can do to begin overcoming the hurdles they face in business.

News

Should we be scared of robots running our shops?

Mindtree recommends balancing of technology and human assistance to address widely diverse shopper comfort levels with automation.

Business Technology

Three tips to establishing a robust digital identity for your business

Stefano Maruzzi shares his top three tips to building a trustworthy digital brand.

Marketing

DIY SEO: Over optimisation – debunking some top SEO myths

Here, Simon Schnieders, founder of Blue Array, tells us the dangers of over-optimisation and debunks some SEO myths.

Getting Online

Having a website still elusive for nearly one third of small businesses

Small businesses are still not taking advantage of the internet and not connecting with customers on a website.

Marketing

Google Analytics: What you need to know about online measurement

Chris Norton assesses why Google Analytics is an essential tool for measuring brand awareness and online conversions.

Business management

Why responding to changes in the market is vital to the success of your business

Here, Albie Attias explains how circumstances dictated that he adapt his small business to the needs of a specific market.

Advice

Beating the early-stage business challenges as a young entrepreneur

In this piece, Samantha Whittingham discusses the challenges of being a young entrepreneur in an area often seen as being a hobby.

News

Media planners rely less on insights for advertising strategy

Media planners are favouring contextual data and insights when it comes to defining advertising strategies.

Business Technology

Why do so many SMEs not have an online presence?

More than one in five small businesses say that a website is not in the company’s short-term future. Why?

Employing & managing staff

Want to win? Forget your product and focus on your people!

Here, chief people officer, Liam Hayes, tells us why businesses need to invest in their employees knowledge of technology.

Partner content

Benefits of switching to the right business bank account

In case you were in any doubt, here are five key benefits of switching your business bank account – and how to make the switch.

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?