Search results for: build a brand

What questions should you be asking before you set up a business?

Nick Leech looks at some key questions to ask yourself to ensure you fully understand the industry and the market that you are entering into.

Business Ideas & Planning

Marketing

Six essential steps to getting your marketing strategy right

Here, David English explores the simple marketing tips to reaching more customers more effectively.

Business Ideas & Planning

What questions should you be asking before you set up a business?

Nick Leech looks at some key questions to ask yourself to ensure you fully understand the industry and the market that you are entering into.

Marketing

Six essential steps to getting your marketing strategy right

Here, David English explores the simple marketing tips to reaching more customers more effectively.

Marketing

Small businesses bemoan Facebook advertising system

SMEs express dissatisfaction with Facebook advertising, as many struggle to see their visibility turn into profit.

News

Marketers prioritise online social media when launching new products

Social media is king when marketers are choosing which platforms to launch new products, according to new research.

Finding and selling to customers

Black Friday customer engagement: Three survival tips

Jason Lark discusses how, by focusing on effective customer engagement, you can make a resounding success of the rest of the festive season.

Export & Import

How Amazon Marketplace is boosting export sales for UK SMEs

UK SME’s selling on Amazon are expected to grow their export sales by more than a quarter to over £1.8 billion.

Marketing

Why a strong online reputation strategy is a must

Simon Wadsworth discusses what small businesses can do to protect themselves while still making the most of the marketing opportunities offered by a strong online presence.

Marketing

The benefits of an integrated professional and personal online presence

Javier Camara discussed why entrepreneurs cannot and shouldn’t separate their personal and professional lives.

Employing & managing staff

Why doing good deeds for your staff pays off

In this piece, Lee Biggins explores the impact of kindness on employees, from social activities and paid-for lunches, to surprises and rewards for hard work.

Marketing

Eight effective tools to amplify your mobile marketing

Here are eight modern tools that will kickstart your mobile marketing and make your brand stand out in a sea of advertising saturation.

Business management

Lessons learnt from Samsung’s Galaxy Note7 crisis

In the second of our monthly series ‘Lessons Learnt’, Jennifer Janson explores Samsung’s Galaxy Note7 going up in flames and what businesses can take away from the episode.

Business management

How does your business boost sales with sustainable packaging?

Here, we discuss the benefits of moving to sustainable packaging, and outline some practical ways for you to embrace the green revolution.

Partner content

Benefits of switching to the right business bank account

In case you were in any doubt, here are five key benefits of switching your business bank account – and how to make the switch.

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?