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Business loyalty: Building a strong customer base

It's the small touches that can help to make your customers feel more at home with a personalised experience.

Finding and selling to customers

Marketing

New social platform technology produces the best consumer insight ever

Here, we look at how marketers can tap into the big data from social media.

Finding and selling to customers

Business loyalty: Building a strong customer base

It's the small touches that can help to make your customers feel more at home with a personalised experience.

Marketing

New social platform technology produces the best consumer insight ever

Here, we look at how marketers can tap into the big data from social media.

Finding and selling to customers

The importance of recognising loyalty for a small business

Making sure you have a long-term plan to engage with and nurture customers will make the difference in your business, David Grimes argues in this piece.

Marketing

Incorporating data capture into your social strategy

Start-ups often ask how they can enrich their email marketing pool in a cost-effective and ethical way. Here, Victoria Browne gives some tips.

Finding and selling to customers

Customer engagement top priority for small businesses this year

Improving direct customer engagement to better customer service is becoming a main focus for many small businesses.

Finding and selling to customers

How do I decide on the right CRM system?

How do I choose the right CRM system for my small business?

News

Most online retailers guilty of spamming 

More than half of UK online retailers send unsolicited emails, research finds.

Business Ideas & Planning

Reinventing recruitment

Yale graduate Virginia Raemy launched online recruitment marketplace TalentPuzzle in July 2009 and aims to transform the industry for employers and agents.

Marketing

How to avoid spam filters

Studies have shown that around 65 per cent of all emails sent are spam emails. Avoid your marketing emails being sent to the junk folder.

Government Grants

Start up business grants

I have a great fledgling business but cannot move forward as I need money for advertising on the Internet. Are there any start-up business grants still available in this country? Can you suggest other methods of spreading the word?

Marketing

Making a success of direct mail

The key to building a winning direct mail campaign is having a clear idea of your target market and selecting a list that matches this market.

News

Euro boost for SME spam senders

British smaller companies who send unsolicited marketing e-mails, popularly known as 'spam', look to have escaped a blanket Euro judgement that could have restricted their practices.

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Why you should upgrade your tech now rather than later

To run an optimal business, you must have optimal tech. We explain why you must upgrade your business technology on a regular basis

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Should I buy a franchise or go solo?

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