Business loyalty: Building a strong customer base
It's the small touches that can help to make your customers feel more at home with a personalised experience.
Finding and selling to customers
It's the small touches that can help to make your customers feel more at home with a personalised experience.
Finding and selling to customers
Marketing
Here, we look at how marketers can tap into the big data from social media.
Finding and selling to customers
It's the small touches that can help to make your customers feel more at home with a personalised experience.
Marketing
Here, we look at how marketers can tap into the big data from social media.
Finding and selling to customers
Making sure you have a long-term plan to engage with and nurture customers will make the difference in your business, David Grimes argues in this piece.
Marketing
Start-ups often ask how they can enrich their email marketing pool in a cost-effective and ethical way. Here, Victoria Browne gives some tips.
Finding and selling to customers
Improving direct customer engagement to better customer service is becoming a main focus for many small businesses.
Finding and selling to customers
How do I choose the right CRM system for my small business?
News
More than half of UK online retailers send unsolicited emails, research finds.
Business Ideas & Planning
Yale graduate Virginia Raemy launched online recruitment marketplace TalentPuzzle in July 2009 and aims to transform the industry for employers and agents.
Marketing
Studies have shown that around 65 per cent of all emails sent are spam emails. Avoid your marketing emails being sent to the junk folder.
Government Grants
I have a great fledgling business but cannot move forward as I need money for advertising on the Internet. Are there any start-up business grants still available in this country? Can you suggest other methods of spreading the word?
Marketing
The key to building a winning direct mail campaign is having a clear idea of your target market and selecting a list that matches this market.
News
British smaller companies who send unsolicited marketing e-mails, popularly known as 'spam', look to have escaped a blanket Euro judgement that could have restricted their practices.
Business Loans
Everything you need to know on what small business loans are and what types of loan are available for your business.
Business Technology
To run an optimal business, you must have optimal tech. We explain why you must upgrade your business technology on a regular basis
Investing in a franchise
Starting a new business is an exciting venture. But – especially in well-established industry sectors – a key question is whether it would be better to buy a franchise or go solo.