Do you want more traffic and sales to grow your e-commerce store? If yes, you need some ideas to be implemented today!
Implement the following six handy tips to boost your e-commerce store popularity and sales. Get ready to get more out of your current visitors too, while bringing back lost visitors. Also, you need to calculate the customer acquisition cost in e-commerce, and if matches your investment with better returns or not.
1. Recognise your niche and create landing pages for the same
This is one approach that works well for increasing conversion rates and sales. Create some information-rich landing pages for the best products in your arsenal and then list some product keywords there. Create many more in your niche based on the success you achieve on these stand-alone landing pages.
Do not use normal product page templates for the landing pages. Opt for a compelling longer page that allows visitors to make the purchase, where a strong benefit-focused headline can highlight the unique value proposition and a guarantee. With images and video backing up the product quality along with awards, one can actually create a page that works.
2. Test your product showcase design and segmentation
If your store is badly designed, you are bound to lose on your intended customers. Additionally, you are going to put off visitors who are not interested in buying goods from a shabby-looking store. You can check how 500 e-commerce stores plan to grow in 2017 and change what is wrong in the design or is it the combination of some different things, including lack of clear value proposition, bad product descriptions, and even tough navigation styles.
Improving your product showcase gives you a huge success dimension since you are checking and changing with each change you do to your ecommerce design. Proper segmentation should be done if there are many products on a page. Finding the right balance between the entire text and visuals is the key. One should even consider if your segmentation is up to the mark and you are not losing out on customers because the interlinked pages do not flow seamlessly.
3. Up-sell and cross-sell your products
When you buy a guitar, you would look to buy additional strings or plectrums for you to strum. Or in some years, you will definitely think of an upgrade. Cross-selling involves buying of strings, capo, tuner, and other accessories, because the guitar seller will always know that you would want those items to go along with that guitar to play.
Also, if you buy a microwave, you would want mittens, compatible trays and bowls to place food within the oven. Microwave oven sellers always keep the accessories handy so that they can cross-sell in all ways possible.
All the best e-commerce sites cross-sell and up-sell based on what their buyers have or are going to buy. Upselling and cross-selling involve nearly one-third of Amazon’s total revenue, which means a large chunk of your sales will arise from this approach.
4. Improve email campaigns with a personalised approach
Email campaigns are underrated as they drive traffic to the store, push other content marketing ploys, and even outperform social media channels in driving sales. Emails have an ROI of nearly 4,300 per cent based on stats provided by Direct Marketing Association!
Some businesses presume that buying a bunch of email addresses can help them with email campaigns. Every business needs to send regular emails to the intended audience and even wish them during holidays or introduce offers to keep them interested.
A welcome email is much appreciated by every customer who signs up on the portal. They also record the highest open rates for marketing emails. Those who order product from your portal need to be intimated that the order is being processed and will be dispatched on a specific date. Also, give an approximate time and day when they will receive the orders.
Also, send out newsletters regularly with showy prices and discounts, so that the subscribers will be the first to know of deals and new discount offers, tips, and company media.
5. Eliminate the notion of almost-sales with abandoned carts
You lose money when you miss out on potential orders and nearly every online store does miss out, come what may. Customers add items to the shopping carts and then just like that, disappear at the checkout page. As per Baymard Institute figures, 67.45 per cent of shopping carts get abandoned and the sales are not completed. This affects sales in a big way.
One should try to resolve the overall hesitations involved with the purchases. Entice the percentage of people who abandon their carts with an offer to complete their purchase. A 10% discount on the orders is a great way to attract them back or give them free shipping. This ploy can help them decide on completing the purchase. One can even reduce abandoned carts by email recovery campaigns. These campaigns will try to convince customers to complete purchases. There is an app available for that too called Abandon Aid that ecommerce storeowners to send a note to the customer to remind them of their orders. The process is simple and automatic.
6. Search for right affiliates
Affiliate associates can help you with product sales, as they are incentivised with a range of commissions. The increase in sales can help you in the bargain since it is actually free marketing for products. But one should do thorough research to leveraging networks like Commission Junction to set up sales, find existing networks selling products especially in your niche.
Pay your affiliates well since you do not have to spend a chunk of your advertising budget in any way. Implement tracking links on the company blog, or website. Promote the product and help your affiliates gain too.
Implement the six tips on your e-commerce store and you will certainly see positive results in terms of sales and success.
Hardik Oza is an SEO practitioner and a contributor of SEMRush and Linkarati Blog. Follow him on Twitter @Ozaemotion.