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Business Logo

Articles and guides on effective logo design for small businesses. A well-designed logo should serve as a visual anchor for the company or brand that resonates with its target audience. A memorable logo can leave a lasting impression and help differentiate a business from its competitors.

Series

Small business logos we really love

Your small business logo is the first thing your customers notice, without words. It defines your brand, your values, your ethos. Here are a dozen or so small business logos we love to inspire you to create your own

Marketing

The lessons your business can learn from the world’s best logos

Designing a fresh logo for your brand? It's no walk in the park. Take inspiration and learn lesson from some of the best brands in the business.

Marketing

How to create an awesome logo for your brand

In this article we’ll tell you about different ways to create your own logo and give you advice on how to make yours evocative and appealing.

Marketing

Getting the right company logo: How businesses got their message across

Here, we talk to small businesses about their company logo and how their brand is represented through it.

Marketing

Does your company’s logo work in the digital age?

In this piece, Suzanne Vallance discusses the powerful marketing message that a good logo can convey.

Advice

Six tips to choosing the right logo design service for your business

Hiring someone decent for your design work can be tricky. Here are some pointers.

Legal advice

Why it’s crucial to make sure you own your own logo

You might think you own your logo – but it is quite possible you don't. Intellectual property expert Rob White reveals why it is essential for the copyright for your logo to be assigned to your business.

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Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?

Partner content

What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade

Partner content

How should I select my business broadband provider?

As with any supplier, it’s important to do your research and ask important questions before you select a broadband provider for your business. But what are the must-have things you should take into consideration?

Business Technology

Future-proof your business communications set-up

Landlines as we know them will be scrapped in 2027 – along with a raft of upcoming business changes. Here's how to ensure your communications set-up is fit for whatever the future brings