Pricing

Articles and expert guides on the all-important role of pricing your products and services. Features on price strategy, how to value what you sell, and understanding the complex interactions of segmentation, market conditions, trade margins, costs and competition.

Marketing

Businesses forced into discounting to compete

Small and medium-sized enterprises are having to rely on sizeable discounts to encourage new trade, research suggests.

Finding and selling to customers

Naming your price

Setting the right price is crucial, but using it to win business often demands a subtle touch.

Finding and selling to customers

How to price your products

We are in the process of opening a fruit and veg shop. We have never done it before and although we are prepared with a lot of things we don't know where to start pricing things.

Finding and selling to customers

Top tips on pricing your product

When consumers are considering which product or service to spend their money on, an obvious consideration is price. Christian Nellemann offers some advice to small businesses looking to compete on price.

Marketing

Price hikes get the message across

If you are looking to announce a price increase, its important to test the market first with a few customers by telephone or face-to-face, to gauge reaction.