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Pricing

Articles and expert guides on the all-important role of pricing your products and services. Features on price strategy, how to value what you sell, and understanding the complex interactions of segmentation, market conditions, trade margins, costs and competition.

Blog

Having the confidence to charge what your product is really worth

Food entrepreneur Damian Clarkson explains why your best price should be non-negotiable.

Marketing

Businesses forced into discounting to compete

Small and medium-sized enterprises are having to rely on sizeable discounts to encourage new trade, research suggests.

Finding and selling to customers

Naming your price

Setting the right price is crucial, but using it to win business often demands a subtle touch.

Finding and selling to customers

How to price your products

We are in the process of opening a fruit and veg shop. We have never done it before and although we are prepared with a lot of things we don't know where to start pricing things.

Finding and selling to customers

Top tips on pricing your product

When consumers are considering which product or service to spend their money on, an obvious consideration is price. Christian Nellemann offers some advice to small businesses looking to compete on price.

Marketing

Price hikes get the message across

If you are looking to announce a price increase, it’s important to test the market first with a few customers by telephone or face-to-face, to gauge reaction.

Recommended Content

Partner content

Benefits of switching to the right business bank account

In case you were in any doubt, here are five key benefits of switching your business bank account – and how to make the switch.

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?