Scottish businesses are doing better than ever.
Like a caber tossed by a Scotophile Superman, the trajectory of business in the land of the brave is skyrocketing. Despite waning profits in the past two financial quarters, a number of businesses are fighting fit and feeling profitable.
So what small businesses can fly the saltire and make Scotland proud?
Glazing, conservatories, orangeries, new doors – they’re reaping a ton of profits for Scottish firm CR Smith. With a boosted income of 17 per cent, it’s posting profits of millions every year.
What’s the secret to their success?
“We are pleased with our performance in challenging market conditions,” Mr Eadie, owner and chairman of CR Smith, said. “Most importantly, it justifies our positive approach to the business.
“In the current economic climate customers demand even better service and value from established good quality providers.”
As businesses battle their way through the shaky economy, then, customer satisfaction has to be at its peak if you want repeat customers. It’s a lesson CR Smith have made sure to take on board.
Is there anything better than a healthy helping of teacakes, snowballs and caramel wafers? Not if you’re working at Tunnocks, a well-established firm that’s still raking in millions thanks to its Scottish identity.
Tunnock’s first established itself in 1890 and has been making delicious treats ever since. In 2014 the earnings of the company rose by 10 per cent, pushing them up to £6.18 million.
The trick has been to keep its marketing feet firmly on the ground. You’ll never take a bite into a caramel wafer and feel like you’re munching high-minded cuisine – and that’s just how Tunnock’s like it.
Despite its heady success, the brand has still managed to seem as quaint and loveable as a puffy snowball itself. With that in mind, let’s raise a glass to Tunnock’s – here’s to 100 more years!
The key to being a young upstart – show a bit of attitude.
This is the strategy of beer company Brewdog who, until a few years ago, were nothing but a glimmer in founders Martin Dickie and James Watt’s eyes. This year, however, they’ve posted profits of £2.3 million – not bad for a company that opened in 2007.
Here is an example of a business acutely aware of its target demographic. Their beers have names like Dead Pony Club and Punk IPA – they reek of a youthful attitude, and even taste great.
The company have even gone so far as to launch the world’s strongest beer in 2009, with a whopping 32 per cent alcohol content.
Add to this the breweries they have all over the world and what you’ve got is a company unafraid to wear its brash personality on its sleeve.
Do you know any small businesses you think deserve a shout out? Then let us know in the comments below!