Three items you should have made to promote your business

The following guide walks you through a few promotional items you may want to have made to advertise your business.

When you own a business, it’s important to make sure that you promote it as much as you can. While paying for marketing is important, handing out promotional items can be a great way to advertise your business, as well. It’s important to take the time to find items that are affordable, advertise your business well, and can be made in bulk. The following guide walks you through a few promotional items you may want to have made to promote your business.

Hand out shirts at sporting events

One of the great things that happen at sporting events besides the actual game that is being played is when a company shoots T-shirts out of a T-shirt cannon. A great way to promote your business is to purchase wholesale women’s clothing and have your company info printed on shirts to shoot from the cannon.

It’s best to get all of the shirts in a single size so that you can better the chances of the shirt fitting whoever catches it. It’s often a good idea to choose a size large shirt to shoot into the crowd because women who are smaller can tie the shirt to the right size or cut it to make it a cropped top and women who wear a larger size can wear it too.

Hand out pens at business conferences

Business conferences can be a great way to meet new companies and build a report within the community. Handing out pens at the event allows you to promote your business while providing business professionals with something that they will really be able to use. Pens are often very affordable and can be made in a very short period of time. When choosing the pens that you want to use as promotional items, be sure to choose pens that use black or blue ink. Blue ink pens are especially useful due to the colour playing an important role in business etiquette. Providing people with a blue ink pen will better the chances of them using it frequently for several purposes.

Hand out Frisbees at family events

There are many times when large family events within the community have tents and tables set up by local businesses so that families can come and talk about the services that the businesses offer. Have Frisbees created as promotional items to hand out at these events. Kids and dogs love to play with Frisbees and providing them with items that they can play with will allow you to talk to their parents for a little bit at the event and ensure that they are able to get your information with ease whenever they want to toss the Frisbee with their kids. Have a variety of colours available so that the Frisbees will appeal to both girls and boys who come to your tent during the event.

When you have the items made, it’s important to choose a font that is easy to read. You want to be sure that the promotion states your business name and at least one way to get in contact with you. You can add your company website, business phone number, or even email address. You want the promotional items to provide potential customers with a constant reminder of your business and a direct way they can contact you when they are ready to. It’s best to order the items wholesale because the more mass produced the items are, the less you will have to pay per item.

Ben Lobel

Ben Lobel

Ben Lobel was the editor of from 2010 to 2018. He specialises in writing for start-up and scale-up companies in the areas of finance, marketing and HR.

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Promotional Materials

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