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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

How to write a marketing plan

This guide offers practical advice on developing and writing a marketing plan using simple English

Business Ideas & Planning

Marketing

8 digital marketing solutions to grow your business

In this article, we're giving you an overview of eight digital marketing solutions including SEO, email marketing and more

Marketing

Reddit: An Overlooked Marketing Tool

Reddit can offer your business a wide range of benefits, from market insights to unique advertising opportunities.

Marketing

Top social media tips for small businesses

Achieving social media success as a small business requires knowledge of the right platforms, a comprehensive strategy, and persistence. Here, we reveal social media tips to help you succeed

Marketing

Marketing a new business

Half of UK businesses don’t have a marketing plan. Here’s how to ensure you get ahead of the pack

Marketing

TikTok for Business vs Reddit Ads: which is better for small businesses?

Unsure where to advertise on social media? Check out our review of TikTok for Business and Reddit Ads

Marketing

Five tips to get your business started with social media advertising

Social media advertising can give your business a boost in sales, leads and engagement. But how do you target the right audiences? And which platform is best for your business?

Marketing

How to create a YouTube channel for your small business

Before you jump in and start creating content for your channel, you need to create a YouTube account for your small business. Here's how

Marketing

Five tips to get your business started with social media advertising

Social media advertising can give your business a boost in sales, leads and engagement. But how do you target the right audiences? And which platform is best for your business?

Marketing

How to create a YouTube channel for your small business

Before you jump in and start creating content for your channel, you need to create a YouTube account for your small business. Here's how

Marketing

How to handle fake reviews

Have you suddenly been swamped by negative reviews online? You could be being targeted by scammers

Marketing

Personal branding for business leaders

Having a personal brand as a business leader is becoming more and more important, and we're here to explain why

Marketing

The essential guide to small business marketing

In this guide, we look at how small business marketing can be made easy for new company owners.

Marketing

A guide to successful email marketing

Email marketing can be an immensely important driver of engagement and brand awareness for small businesses. Here Andrea Blair from Hallam Internet, takes you through a six-step email marketing checklist.

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Benefits of switching to the right business bank account

In case you were in any doubt, here are five key benefits of switching your business bank account – and how to make the switch.

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?