Category

Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Should I reduce my marketing budget due to coronavirus?

5 reasons why you shouldn’t cut or reduce your marketing budget in response to the coronavirus outbreak

Marketing

Marketing

Space is the place: why your brand needs to tap into the space craze

Outer space will be one of the hot marketing trends in 2020, according to James Wright of agency Red Havas. Even the smallest brands can take advantage of the space craze

Marketing

What makes an effective business flyer? – a Small Business guide

Nine out of 10 of us remember a business flyer through our letterbox. But designing an effective business flyer needs careful thought, says Simon Cooper

Marketing

4 small business digital marketing trends you need to know

Premium quality video, voice search, chatbots and offering customers a personal touch are all digital marketing trends to look out for.

Marketing

Seven SEO tips to keep your small business ahead of the game

Rob Marsden highlights the seven digital New Year’s resolutions that you simply cannot afford to abandon

Marketing

How to get 1,000 followers on your small business Instagram

Here are three things you need to do to quickly build Instagram followers, which can convert into sales down the line

Marketing

On the first day of Christmas, my SEO said to me… festive search guide

12 days of digital Christmas: Rob Marsden offers a dozen tips on how to ace your SEO strategy and make sure you rank on top of Google this festive season

Marketing

Guide to commercial vehicle wrapping for small business

If your company vehicle is in desperate need of a refresh, consider van wrapping. We'll take you through the basics.

Marketing

Neil Patel reviews his journey to success: learn from his top 5 mistakes

Neil Patel is one of the most well-known digital marketers in the world, whose site earns over 3m visitors each month. His clients include Amazon, Google, Salesforce and eBay. However, his path to success has not always been straightforward. Here you can learn from his 5 biggest mistakes

Marketing

Small business SEO: 6 easy wins to boost your website ranking

Your small business SEO can rank alongside big rivals on Google if you follow these six simple steps

Marketing

5 interesting ideas for your October press releases

What should you be focusing your press releases on this October? Simran Ghata-Aura of Journolink shares her ideas.

Marketing

5 press release ideas for small businesses in the new school term

Simran Ghata-Aura of Journolink suggests PR opportunities for small businesses in the early days of the new school term.

Marketing

Five effective digital marketing tips for a small business

The digital world is a crowded place. Marketers are clamouring to have their voice heard. On top of this, the concentration span of customers is diminishing. How, as a start-up, can you get your voice heard? Here are some digital marketing tips.

Marketing

5 things you should include in your press pack or media kit

Alison Shadrack of Adia PR tells us how to create a press pack or media kit so that you can promote your small business to journalists.

Partner content

Can businesses save money on CBILS repayment costs by refinancing for a RLS loan?

Your business could save money on CBILS repayments by refinancing for an RLS loan – Funding Options tells us how

Partner content

What is professional indemnity insurance?

Professional indemnity insurance provides cover if somebody sues your business and they allege that your advice caused financial loss or damaged their brand. It’s not just for accountants and lawyers but for anyone offering a personal service, even web designers

Partner content

What is public liability insurance, and does it cover Covid-19 claims?

Public liability insurance can cover your small business if a third party has an accident or injury. But does public liability insurance cover claims made against your business arising from Covid-19?

Partner content

Business insurance everything you need to know

Every small business may need to be insured at some level. But which policies are must-haves, and which are optional? Edward Murray guides you through the maze