Home » Running a Business » Marketing » Page 2

Category

Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Scale Globally, Advertise Locally with Amazon Ads

Finding and selling to customers

Marketing

From garden sheds to growth: Amazon Ads spotlights UK’s rising stars entrepreneurs

Marketing

Lead generation vs brand awareness: where should leaders focus their marketing strategy?

Chasing leads or building a brand? The most effective strategies do both

Marketing

How UK’s data law overhaul could reshape marketing

Keep ahead of the changes in the new Data (Use and Access) Act (DUA Act)

Marketing

Top 5 tips for customer experience running a small business

Customer experience – responding to good and bad reviews, acting on complaints, listening to customers – is increasingly important for any small business. Chris Sparling offers five tips for keeping customers onside

Marketing

Building a personal brand as a freelancer

Launching as a freelancer and have no idea what to do to build your personal brand? We show you how to be the face of your company

Marketing

Protecting your brand during sponsorships, brand partnerships and influencer marketing campaigns

Working with an influencer or celebrity can help your brand reach its target audience, but it's crucial to protect your business

Marketing

Engage and sell – the ultimate guide to designing impactful marketing emails

If you're thinking of abandoning your marketing emails, simply changing tactics could be worthwhile. Jay Ripton explains more

Marketing

Protecting your brand during sponsorships, brand partnerships and influencer marketing campaigns

Working with an influencer or celebrity can help your brand reach its target audience, but it's crucial to protect your business

Marketing

Engage and sell – the ultimate guide to designing impactful marketing emails

If you're thinking of abandoning your marketing emails, simply changing tactics could be worthwhile. Jay Ripton explains more

Marketing

Embedded insurance trends: How to utilise this tool effectively 

In this article, we'll discuss the embedded insurance trends that could make all the difference to your revenue and customer satisfaction

Marketing

5 LinkedIn features to elevate your small business

Marketing expert, Zac Hancox, walks us through five LinkedIn features that will boost your company's pages, visibility and sales

Marketing

Rising Stars by Amazon Ads: Small Businesses, Big Ambitions

Marketing

How to run your Black Friday marketing campaign 

In this article, we’ll offer up some tips, tricks and suggestions to help you run your most successful Black Friday marketing campaign to date

Recommended Content

Partner content

Benefits of switching to the right business bank account

In case you were in any doubt, here are five key benefits of switching your business bank account – and how to make the switch.

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?