Category

Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Why email marketing is still crucial in 2021

Jay Ripton explains why, even though social media has exploded over the past decade, email marketing is still worth your time and money

Marketing

Marketing

Clubhouse app – what is it and how can I use it for small business marketing?

Clubhouse is a new social media app, but what opportunities does it have for small businesses? Jim Meadows tell us more

Marketing

How to grow your business with zero advertising budget

You don’t need an advertising budget to drive sales. What you need is an authentic message and customers who support your vision

Marketing

5 tips to make your small business TikTok marketing a success

For those that are new to TikTok, Traktion shows you what you need to know to make your marketing attracts the right audience

Marketing

How to use Snapchat to sell your products to Gen Z

Snapchat is ubiquitous for those aged between 14 and 24 in the States. Yet many small businesses are timid about marketing to Gen Z. Brian Skewes shows you how

Marketing

Getting started and making money in affiliate marketing

Affiliate marketing has become $1.7bn industry in Britain alone. But what is it and how do you make money from it?

Marketing

3 marketing strategies for your small business compared

3 marketing strategies most small businesses use compared – digital advertising, internet search and branded content. Which one is right for you?

Marketing

5 ways to market your small business during COVID-19

The coronavirus pandemic could be the window of opportunity for you to reinvent how you market your small business

Marketing

3 marketing strategies for your small business compared

3 marketing strategies most small businesses use compared – digital advertising, internet search and branded content. Which one is right for you?

Marketing

5 ways to market your small business during COVID-19

The coronavirus pandemic could be the window of opportunity for you to reinvent how you market your small business

Marketing

How NOT to tweet like President Trump if you want to keep your account

Creating waves on Twitter is not always a bad thing but you must be careful what you do post. Four do’s and don’ts of sharing controversial material on Twitter.

Marketing

Small business marketing 101, all the latest tips

If you have a small business and you're ready to take it online, or you need some extra help to market your small business, read these digital marketing tips 101.

Marketing

Google gives £25m worth of free ad spend to British small businesses

Google awards free ad grants worth up to £800 each to UK small businesses that have advertised on the internet search giant in the past

Marketing

Should I reduce my marketing budget due to coronavirus?

5 reasons why you shouldn’t cut or reduce your marketing budget in response to the coronavirus outbreak

Partner content

4 small business functions that must be automated for greater profits

Can technology help you create more efficient business models? In this article, we explore how you can use technology to boost your business

Partner content

It’s time the UK’s small businesses got the seamless communications and collaboration tools they need

Why seamless collaboration is crucial for UK small businesses and what tools can help

Partner content

Flexible work is making cybersecurity tougher for UK SMBs. It’s time they got the tools, and the platform, to defend themselves

The cybersecurity landscape for small businesses and the tips and tools that can help

Partner content

How to enhance your customer and employee experiences using Uber Vouchers

This article explains how Uber Vouchers can enhance both your customer and employee experience