Advice and Ideas for UK Small Businesses and SMEs
This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.
5 reasons why you shouldn’t cut or reduce your marketing budget in response to the coronavirus outbreak
Marketing
Marketing
Outer space will be one of the hot marketing trends in 2020, according to James Wright of agency Red Havas. Even the smallest brands can take advantage of the space craze
Marketing
Nine out of 10 of us remember a business flyer through our letterbox. But designing an effective business flyer needs careful thought, says Simon Cooper
Marketing
Premium quality video, voice search, chatbots and offering customers a personal touch are all digital marketing trends to look out for.
Marketing
Rob Marsden highlights the seven digital New Year’s resolutions that you simply cannot afford to abandon
Marketing
Here are three things you need to do to quickly build Instagram followers, which can convert into sales down the line
Marketing
12 days of digital Christmas: Rob Marsden offers a dozen tips on how to ace your SEO strategy and make sure you rank on top of Google this festive season
Marketing
If your company vehicle is in desperate need of a refresh, consider van wrapping. We'll take you through the basics.
Marketing
Neil Patel is one of the most well-known digital marketers in the world, whose site earns over 3m visitors each month. His clients include Amazon, Google, Salesforce and eBay. However, his path to success has not always been straightforward. Here you can learn from his 5 biggest mistakes
Marketing
Your small business SEO can rank alongside big rivals on Google if you follow these six simple steps
Marketing
What should you be focusing your press releases on this October? Simran Ghata-Aura of Journolink shares her ideas.
Marketing
Simran Ghata-Aura of Journolink suggests PR opportunities for small businesses in the early days of the new school term.
Marketing
The digital world is a crowded place. Marketers are clamouring to have their voice heard. On top of this, the concentration span of customers is diminishing. How, as a start-up, can you get your voice heard? Here are some digital marketing tips.
Marketing
Alison Shadrack of Adia PR tells us how to create a press pack or media kit so that you can promote your small business to journalists.
Partner content
Your business could save money on CBILS repayments by refinancing for an RLS loan – Funding Options tells us how
Partner content
Professional indemnity insurance provides cover if somebody sues your business and they allege that your advice caused financial loss or damaged their brand. It’s not just for accountants and lawyers but for anyone offering a personal service, even web designers
Partner content
Public liability insurance can cover your small business if a third party has an accident or injury. But does public liability insurance cover claims made against your business arising from Covid-19?
Partner content
Every small business may need to be insured at some level. But which policies are must-haves, and which are optional? Edward Murray guides you through the maze