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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Behind the Scenes of Brand Building: How Small Businesses Can Stand Out to Shoppers

Marketing

Marketing

Six digital marketing tools every small business needs

Getting a strong grasp of digital marketing is important for small businesses. Here are the best tools to help you.

Marketing

Direct mail marketing tips

Even in today's digital world, direct mail can still be a very cost-effective way for small businesses to reach new customers and to build stronger relationships with existing clients. It can be used to drum up new business and strengthen existing relationships.

Marketing

Marketing planning: Getting your business the exposure it needs

SmallBusiness.co.uk speaks to company owners that focused on a strong marketing push and reveal essential insight into the paths they took to get the message out.

Marketing

AI marketing tools for your business

Mull over the pros and cons of AI marketing tools and find out what platforms could work for your small business

Marketing

How to do your market research on a shoestring budget

Jane Frost CBE, CEO of the Market Research Society, talks about how you can do useful market research, even on a tight budget.

Marketing

How Awin can support your small business

Find out more about how affiliate marketing with Awin can help grow your small business and boost your market presence.

Marketing

The importance of good copy in your marketing communications

Writer and marketer Jenni O'Connor shares her thoughts on why it's necessary to take extra care with copywriting.

Marketing

How Awin can support your small business

Find out more about how affiliate marketing with Awin can help grow your small business and boost your market presence.

Marketing

The importance of good copy in your marketing communications

Writer and marketer Jenni O'Connor shares her thoughts on why it's necessary to take extra care with copywriting.

Marketing

When is the best time to run an affiliate marketing campaign?

Affiliate marketing - promoting your brand through other people's influential websites - is something big brands have been doing for years. Now affiliate marketing is within reach of small businesses

Marketing

Influencer marketing for the small business

Influencers enthusing about your brand can be a great way for SMEs to tap into the power of social media. We explain what influencer marketing is and how you can harness it

Marketing

Affiliate marketing – what is it and what can it do for your business?

Not just reserved for large brands - affiliate marketing is the online channel you’re missing out on

Marketing

What is a royal warrant and how do you get one?

A royal warrant is seen as being a stamp of approval from the King himself. But they’re not just for luxury products, they can be for roofing and even a can of baked beans. What is a royal warrant and how do you get one?

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Benefits of switching to the right business bank account

In case you were in any doubt, here are five key benefits of switching your business bank account – and how to make the switch.

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?