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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

4 small business digital marketing trends you need to know

Premium quality video, voice search, chatbots and offering customers a personal touch are all digital marketing trends to look out for.

Marketing

Marketing

Seven SEO tips to keep your small business ahead of the game

Rob Marsden highlights the seven digital New Year’s resolutions that you simply cannot afford to abandon

Marketing

How to get 1,000 followers on your small business Instagram

Here are three things you need to do to quickly build Instagram followers, which can convert into sales down the line

Marketing

On the first day of Christmas, my SEO said to me… festive search guide

12 days of digital Christmas: Rob Marsden offers a dozen tips on how to ace your SEO strategy and make sure you rank on top of Google this festive season

Marketing

Guide to commercial vehicle wrapping for small business

If your company vehicle is in desperate need of a refresh, consider van wrapping. We'll take you through the basics.

Marketing

Neil Patel reviews his journey to success: learn from his top 5 mistakes

Neil Patel is one of the most well-known digital marketers in the world, whose site earns over 3m visitors each month. His clients include Amazon, Google, Salesforce and eBay. However, his path to success has not always been straightforward. Here you can learn from his 5 biggest mistakes

Marketing

5 interesting ideas for your October press releases

What should you be focusing your press releases on this October? Simran Ghata-Aura of Journolink shares her ideas.

Marketing

5 press release ideas for small businesses in the new school term

Simran Ghata-Aura of Journolink suggests PR opportunities for small businesses in the early days of the new school term.

Marketing

5 interesting ideas for your October press releases

What should you be focusing your press releases on this October? Simran Ghata-Aura of Journolink shares her ideas.

Marketing

5 press release ideas for small businesses in the new school term

Simran Ghata-Aura of Journolink suggests PR opportunities for small businesses in the early days of the new school term.

Marketing

Five effective digital marketing tips for a small business

The digital world is a crowded place. Marketers are clamouring to have their voice heard. On top of this, the concentration span of customers is diminishing. How, as a start-up, can you get your voice heard? Here are some digital marketing tips.

Marketing

5 things you should include in your press pack or media kit

Alison Shadrack of Adia PR tells us how to create a press pack or media kit so that you can promote your small business to journalists.

Marketing

Business cards and first impressions

A business card is not only a physical reminder of a meeting but also the first step in building an effective client relationship.

Marketing

Social Media Metrics – It’s Time To Measure What Matters

In this article Lois Freail, Head of Social Media and Content at Ecrubox Digital, argues that 'Vanity Metrics' such as followers, page views and likes, are not a good way to measure the impact of your social media efforts. Instead, you should focus on engagement and conversions.

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4 small business functions that must be automated for greater profits

Can technology help you create more efficient business models? In this article, we explore how you can use technology to boost your business

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It’s time the UK’s small businesses got the seamless communications and collaboration tools they need

Why seamless collaboration is crucial for UK small businesses and what tools can help

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Flexible work is making cybersecurity tougher for UK SMBs. It’s time they got the tools, and the platform, to defend themselves

The cybersecurity landscape for small businesses and the tips and tools that can help

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How to enhance your customer and employee experiences using Uber Vouchers

This article explains how Uber Vouchers can enhance both your customer and employee experience