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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Business cards and first impressions

A business card is not only a physical reminder of a meeting but also the first step in building an effective client relationship.

Marketing

Marketing

Social Media Metrics – It’s Time To Measure What Matters

In this article Lois Freail, Head of Social Media and Content at Ecrubox Digital, argues that 'Vanity Metrics' such as followers, page views and likes, are not a good way to measure the impact of your social media efforts. Instead, you should focus on engagement and conversions.

Marketing

9 tricks to boost your small business blog posts

Take on these nine tips to maximise the readership, revenue and visibility of your small business blog posts.

Marketing

6 hacks to improve your small business digital marketing

BBC Apprentice winner Mark Wright offers small businesses six ways to get results from their digital marketing

Marketing

The pros and cons of business blogging

Blogs make up part of a new era of Internet growth and if done well can be essential to any marketing or PR strategy. Read this guide to business blogging and its benefits from SmallBusiness.co.uk and Hayden Allen-Vercoe from Orbital Media.

Marketing

8 key ways to generate PR for your small business

Simran Ghata-Aura, media relations officer at Journolink, reveals eight ways to generate PR for your business.

Marketing

How to make a small business PR plan

Here, Sarah Lee, Founder of PingGo, highlights the benefits of compiling a solid PR plan for your small business.

Marketing

How to reach your target audience and boost lead conversion

Simon Joyce, director of Anchor Vans, explains ways to engage with your target audience and get the results you want.

Marketing

The Key Elements of an Influencer Marketing Strategy

You may not have noticed, but we’re actually seeing fewer ads than we used to. That’s thanks to a combination of ad blockers, DVRs, and paid streaming. For consumers, the loss of ads often feels like a win. For marketers, though, it limits opportunities to expose the public to new messaging. Companies are having to search for different strategies, and many are finding success with influencer marketing.

Marketing

How to use live streaming tools to supercharge your digital marketing

Live social streaming is fast becoming one of the most effective digital marketing tools. Automating your live social feeds can turbocharge engagement

Marketing

Five key events for your PR strategy in April

Journolink's Simran Ghata-Aura outlines what you should be including in your PR strategy during the month of April.

Marketing

Subcon launches awards with a prize worth £10,000 for these start-ups

Subcon has announced its inaugural Launchpad awards for manufacturing and engineering-based start-ups, with a prize worth £10,000.

Marketing

Three ways to prepare your PR strategy for Brexit

Simran Ghata-Aura from Journolink explains what you need to prepare in your PR strategy for Brexit.

Marketing

Five simple tips to merge your offline and online marketing strategies

It needn't be a competition between your business' online and offline marketing strategy – merging both can produce the best result.

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Funding options for the water supply, sewerage and waste management sector

The guys over at Funding Options explain what finance is available to firms in the water supply, sewerage and waste management sector

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Can businesses save money on CBILS repayment costs by refinancing for a RLS loan?

Your business could save money on CBILS repayments by refinancing for an RLS loan – Funding Options tells us how

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What is professional indemnity insurance?

Professional indemnity insurance provides cover if somebody sues your business and they allege that your advice caused financial loss or damaged their brand. It’s not just for accountants and lawyers but for anyone offering a personal service, even web designers

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What is public liability insurance, and does it cover Covid-19 claims?

Public liability insurance can cover your small business if a third party has an accident or injury. But does public liability insurance cover claims made against your business arising from Covid-19?