Addressing your marketing collateral for trade shows

Here, we look at why it is necessary to make your exhibition stall stand out with strong branding.

Here, we look at why it is necessary to make your exhibition stall stand out with strong branding.

When starting a business, many company owners are stumped when it comes to how to promote their company in an affordable and effective manner. Faced with unappealing options such as expensive advertisements in trade magazines, or PR contracts that may not guarantee useful press coverage, entrepreneurs are often left wondering how they are going to get the word out without wasting time or breaking the bank.

But there comes a point in the life of every small business when, after the original period of scraping along on a shoestring marketing budget, there is enough momentum and trade for the promotional activity to be ramped up. Whether that be through pay-per-click advertising, social media or even guerrilla marketing, companies reach a point when spreading the word in a more comprehensive way will be the gateway to increasing their trade to the next level.

Sometimes this involves having a presence at a trade show, for example. Such shows can transform a business overnight. Choosing an exhibition with enough footfall, and most importantly enough representation of your target market, can pay dividends and get you the exposure you need. But how do you prepare for an opportunity like this? Firstly, your stand needs to be staffed by an enthusiastic face of the brand. Friendly and knowledgeable, but with an edge; willing to go above and beyond to win the attention of passers-by.

Attracting people can be through some sort of game, simulator, entertainment, or simply providing coffee. But your exhibition stand can live or die by its branding. Distinctive banners, for example, can make a big first impression on visitors.

Vinyl banners are suitable for both indoor and outdoor use. If you are choosing a vinyl banner, make sure your company uses high quality ink to ensure your design will look and stay bright. Durability is also important in vinyl, to ensure your product stays looking fantastic.

See also: Why roller banners are an essential marketing tool – they adapt to all situations, are mobile, are durable and cost-effective and can be printed with a custom message.

Aura Print prides itself on a fast turnaround time, so no matter what size banner you require large or small, you can get a bespoke quote instantly. Promoting your business should always be done to the highest quality, and Aura Print has plenty of experience in producing flawless, all-colour PVC banners in a wide range of shapes and sizes.

It’s not just exhibition material either; the company offers business stationery and training literature to marketing and sales collateral, both design and print, fulfilled and delivered with care, for every kind of printed matter.

Ben Lobel

Ben Lobel

Ben Lobel was the editor of from 2010 to 2018. He specialises in writing for start-up and scale-up companies in the areas of finance, marketing and HR.

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