Articles, guides and expert advice on marketing your business through exhibitions and trade shows.


The essential guide to small business marketing

In this guide, we look at how small business marketing can be made easy for new company owners.

Small Business Insurance

What events need is a government insurance policy, says sector

Business heavyweights call on government to underwrite events insurance policy, similar to that offered to TV industry

Finding and selling to customers

How to attract visitors to your exhibition stand

Having a stand at an exhibition can be a great, cost-effective way of marketing your offering. Richard Edwards gives some tips on how to do it right.


How small businesses can maximise their exhibition expenditure

For small businesses, ensuring that you have a strong brand at an exhibition is important, here, Marler Hayley guides us on how to set up the best exhibit.


How to stand out at a business marketing exhibition

Katie Price, director of RAL Display, talks us through the top tips for making you stand out at an exhibition.


Three reasons why your marketing team should be attending exhibitions

Here, we look at how exhibitions can be beneficial for your business.


Addressing your marketing collateral for trade shows

Here, we look at why it is necessary to make your exhibition stall stand out with strong branding.

Partner content

What is professional indemnity insurance?

Professional indemnity insurance provides cover if somebody sues your business and they allege that your advice caused financial loss or damaged their brand. It’s not just for accountants and lawyers but for anyone offering a personal service, even web designers

Partner content

Benefits of switching to the right business bank account

We've teamed up with the Current Account Switch Service to explain the benefits of switching your business bank account.

Partner content

Business Companion: a reliable voice in the misinformation age

Business Companion is a one-stop-shop for accurate and up-to-date legal guidance, whatever sector you’re in — and it’s all completely free

Finding and selling to customers

How Amazon Ads is supporting entrepreneurs

Digital ad campaigns aren't just for big businesses. Here's why you should be considering it...