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James Earnshaw

About

James is a commercial and marketing executive, covering topics such as SME banking, advertising and digital marketing, in particular social media. Prior to joining Small Business he catapulted his then-local cricket club into cult status with viral content on Instagram and Facebook, which generated over ten million views across the space of a year and a 1,900% increase in followers.

Marketing

Is TikTok better than Facebook for small business ads?

Because it’s a new platform, ads on TikTok are better value and require less creative input than Facebook ads

Business Technology

7 key hospitality POS features for a small business

Take a look at how these hospitality POS features, including booking systems and reporting, will boost your small business

Accounting

How to manage your accounts and bookkeeping as a sole trader

Marketing

Top 6 social media platforms for your small business

Social media can be a great asset for your business – if you make the right choice of platforms

Running a Business

Last-minute ways to prepare your small business for the FIFA World Cup

If your small business hasn’t prepared for the FIFA World Cup 2026, don’t panic. There are plenty of things you can do to get ready for 11 June

Marketing

Reddit: An Overlooked Marketing Tool

Reddit can offer your business a wide range of benefits, from market insights to unique advertising opportunities.

Marketing

TikTok for Business vs Reddit Ads: which is better for small businesses?

Unsure where to advertise on social media? Check out our review of TikTok for Business and Reddit Ads

Running a Business

Looking to switch? Compare green business energy suppliers

Want to make your business greener? Check out green business energy suppliers in the UK

Financing

Best challenger bank for a business account

Considering a challenger bank over a traditional High Street bank for your business bank account? Check out our review of the top ten providers

Small Business Banking

Free Business Bank Accounts for UK Businesses

Here's an easy-to-understand guide on the best free business bank accounts in the UK and what to consider before you sign up

Finding and selling to customers

How to increase profits – without raising prices

Profits aren't just linked to prices – find out how you could increase profits by reducing costs and boosting your revenue

Finding and selling to customers

Free advertising ideas for small businesses

Discover free advertising ideas for your small business that can increase your revenue and brand awareness easily