Author:

Matthew Cushen

The Start-Up Series

The importance of embracing experiments as a founder

In Matthew Cushen's latest blog, he explores why it's important for founders to experiment their proposition with their target markets

The Start-Up Series

Spending your seed capital on marketing? You need a plan

Matthew Cushen, co-founder at Worth Capital, advises on the best way to approach your start-up marketing plan

The Start-Up Series

What’s your favourite innovation – a VC’s advice to founders

Matthew Cushen, co-founder at Worth Capital, discusses his favourite innovation and his advice to small business founders

The Start-Up Series

New small business strategic challenge or the same one in disguise?

Matthew Cushen, co-founder at Worth Capital, discusses how despite technology's impact on all businesses, the heart of the business challenge remains the same

The Start-Up Series

Starting a business during changing times: danger and opportunity

Matthew Cushen, co-founder at Worth Capital, explores the opportunities and dangers of starting a business now, during a pandemic

The Start-Up Series

Why embracing scarcity is attractive for investment

Matthew Cushen, co-founder at Worth Capital, explains why entrepreneur's embracing scarcity is attractive for investment

The Start-Up Series

Why won’t investors back your small business?

The Start-Up Series

How your start-up can access valuable advice beyond the day-to-day team

Matthew Cushen, co-founder at Worth Capital, explores how your start-up can access valuable advice outside the day-to-day team

The Start-Up Series

6 helpful tips for fleshing out a high performing team

Founders can round out the gaps in their experience by ensuring they make the right hires, says Worth Capital co-founder Matthew Cushen

The Start-Up Series

Attracting investment: 6 ingredients for building an irresistible team

Matthew Cushen, co-founder at Worth Capital, explains how small businesses can build the right team to attract investment

The Start-Up Series

Looking for investment? Start obsessing about market need

Matthew Cushen, co-founder at Worth Capital, explains how start-ups must obsess over market need to gain investment

The Start-Up Series

7 investor personas: how start-ups can understand their motivations

Matthew Cushen, co-founder at Worth Capital, explains how start-ups can understand the motivations of 7 different investor personas

Partner content

4 small business functions that must be automated for greater profits

Can technology help you create more efficient business models? In this article, we explore how you can use technology to boost your business

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It’s time the UK’s small businesses got the seamless communications and collaboration tools they need

Why seamless collaboration is crucial for UK small businesses and what tools can help

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Flexible work is making cybersecurity tougher for UK SMBs. It’s time they got the tools, and the platform, to defend themselves

The cybersecurity landscape for small businesses and the tips and tools that can help

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How to enhance your customer and employee experiences using Uber Vouchers

This article explains how Uber Vouchers can enhance both your customer and employee experience