The benefits of utilising video advertisements for your small business

All business owners will need to go out there and conquer their respective markets. In order to achieve this goal, you’ll need to implement an effective advertising scheme.

Utilising a combination of social media, PPC ads, and video advertisements are highly recommended. While it is wise to balance your ads across numerous channels, using animated marketing videos can deliver benefits that other techniques cannot. The massive benefits of using video for business advertising purposes will be explored in greater depth below.

Keeping users engaged

Text is great, but it cannot hold the consumer’s attention. A corporate video will be far more effective. Consumers are far more likely to sit through an entire video compared to reading two hundred, three hundred or even a thousand words of text. This will also increase the amount of time the consumer remains on your site. On average, users will spend close to 90 percent more time on sites with videos.

Playing to the viewer’s emotions

A whiteboard animation will provide you with a rare opportunity to influence your customer’s emotions. Written content needs to be incredibly effective, in order to deliver the same level of emotional influence. In fact, it is nearly impossible to accomplish this goal with written content.

With a whiteboard animation video, you will be able to play on the viewer’s emotions by utilizing a combination of video and audio. And of course, emotional consumers are much more likely to invest in your company’s goods or services.

Inflating sales

Whether you work with a production company or produce your own videos, you will have one goal in mind and that is to increase your company’s sales and revenue. Videos give you the opportunity to showcase your goods or services.

A video can be used to deliver a demonstration of the product or service that you’re attempting to sell. In this sense, videos are far more effective for sealing the deal. On average, customers will be 35 percent more likely to make the purchase after watching a video than reading boring text.

Building trust

As you likely already know, getting customers to trust your brand is vital. If you can create a trustworthy and reliable brand, your business will flourish. Using animated videos for business purposes is incredibly wise and very effective for this purpose. By creating a video with

By creating a video with, you will be able to speak directly to the consumer, while proving to them that you’re human. This combination will allow you to connect with your clients while boosting their confidence and trust in your company.

More importantly, this will lead to increased sales and higher revenue.

Unparalleled ROI

Startup business and small businesses will have very little capital. This can make it difficult for them to display advertisements on television. The good news is that working with an online video production team is a better alternative. The costs of working with a professional animation video maker will be

The costs of working with a professional animation video maker will be minute. And, the return on your investment will be massive. Therefore, all small businesses should strongly consider advertising their goods and services utilizing videos immediately!

See also: 5 video creation tools that make marketing your small business easier

Owen Gough, SmallBusiness UK

Owen Gough

Owen was a reporter for Bonhill Group plc writing across the and titles before moving on to be a Digital Technology reporter for the

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