Best video conferencing tech for your small business

With many small business staff working remotely because of coronavirus, video conferencing is fast becoming the best way to communicate with groups. We look at the best video conferencing software on the market.

Even before offices began sending employees home, digital nomads, as well as employees working remotely on occasion, have been increasingly common, using conferencing tech to communicate with colleagues. But what’s the best video conferencing software for your small business?

We look at the best video conferencing platforms  on the market currently, and the benefits they offer self-isolating employees of your small business.

>See also: Working from home – How to manage your time and increase productivity

Microsoft Teams

One of the many prominent conferencing platforms is Microsoft Teams, which offers video and audio calls, as well as chatroom capabilities between two people as well as groups.

Calls can be recorded, and documents can be shared over chat.

The platform recently announced the possibility of coexistence and interoperability with Skype for Business.


Zoom is a video conferencing provider that also offers webinar and chat capabilities.

One benefit that Zoom offers that isn’t the case for other competitors is that calls can be entered just with a link, without needing to install the programme or create an account.

Cisco Webex

Cisco’s offering to conferencing, Cisco Webex, allows for video conferencing with possible integration of other applications, such as Outlook, Google Drive and Salesforce.

The platform has seen seven times more usage recently, and chief technologist at Cisco, Chintan Patel, said: “While there is no replacement for meeting face-to-face and being in the same room as a colleague or customer, video meetings are proven to be more effective than voice calls.

“In fact, 93 per cent of employees say video calls improve interactions and client relationships.”

>See also: 7 tips on how to manage freelance workers remotely

Google Hangouts Meet and Hangouts Chat

Google brings two main offerings to the conferencing tech space: Google Hangouts Meet and Google Hangouts Chat.

Both are available under the G-Suite banner, and while Hangouts Meet offers video conferencing for up to 50 participants for enterprises, Hangouts Chat is for online conversations and sharing documents with colleagues.


Slack‘s main focus is seemingly on instant messaging between colleagues and sharing documents, but voice and video calls are also possible on this platform.

Additionally, services such as Dropbox and Google Drive can be integrated, making for an expansion of document sharing capabilities.

Avaya Spaces

Avaya Spaces is a cloud-based video conferencing app that allows users to create spaces dedicated to certain discussion topics.

The platform, which launched earlier this year, allows for voice and video conferences for up to 500 participants.

Rufus Grig, chief strategy officer at Maintel, said of the product: “The coupling of live meeting capabilities, and top quality audiovisual functionality with informal, ad-hoc messaging and document spaces really resonates with the way mobile workforces operate in 2020.”


Video conferencing platform StarLeaf is another option that can be used simply by clicking an invite link from a user.

The company recently offered more flexibility to user licenses, allowing for increased capacity for the next three months, as well as free usage to new customers.

Mark Richer, StarLeaf founder and CEO, said: “We have always believed in the power of remote working, and as this becomes a reality for millions of people, we have a responsibility to help both existing customers and new ones to try to operate as near to normal as possible.


United Communications as a Service provider RingCentral offers its flagship product for businesses, RingCentral Business, which consists of video conferencing, calls and team messaging.

The company recently offered three months’ free use to schools, non-governmental organisations (NGOs) and health providers to help minimise disruption.

Randy Boyd, infrastructure architect at non-profit organisation World Vision, said: “RingCentral’s technology will allow us to communicate with attendees through video and messaging without having to meet in person, which is extremely valuable for our organisation, particularly in this time of crisis.”

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Aaron Hurst

Aaron Hurst is a senior reporter for Information Age, providing news and features around the hottest trends across the tech industry.

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