Over 500 brands adopt reviews to earn their stars in time for Christmas

Small businesses seek quality star reviews on Google ahead of the Christmas online shopping boom.

Looking to embrace genuine feedback from customers ahead of Christmas, more than 500 businesses have engaged with an independent review platform. Reviews are proven to improve Google search rankings and enable businesses to achieve those highly acclaimed Google stars, a sign of quality that improves browsers’ trust in the sites.

The invite-only reviews and customer analytics company, Feefo, has announced over 500 new brands in the run up to Christmas, with the festive holiday the motivation for many as they clamour to boost online rankings to maximise sales during the busy shopping period. Companies that have signed up to introduce customer reviews include Airbnb, Roco Clothing and Scribblers.

Feelunique is one online retailer that has benefitted from showcasing reviews during the peak Christmas season. Craig Wheeler, operations director comments,

‘At Christmas more than any other time consumers want to know they can rely on the retailer they choose to spend their hard earned money with on Christmas gifts, reviews give consumers confidence that they can trust the retailer to ensure their Christmas is the best it can be.’

Businesses want genuine and honest feedback from their customers. The information is hugely valuable because it gives them essential insights into both the service they provide and quality of the product.

The system is an exclusive, invite-only platform that ensures only genuine customers that have made a purchase with the company are asked to leave feedback, meaning businesses and other shoppers alike can fully trust the comments that are left.

While this feedback will be used to improve the customer experience and recognise success, many businesses are also planning to showcase reviews on their websites; something which again boosts not only consumer trust and the resulting new sales, but also the SEO of the site as Google considers them a sign of the site’s quality.

Andrew Mabbutt, CEO at feefo, says, ‘In today’s aggressive marketplace, reviews are a crucial factor for both brands and consumers to make better decisions. Christmas is the busiest time for many companies, not to mention being hugely competitive.

‘Brands that are able to capture and display genuine and verified reviews, are able to stand out and ultimately use this information to improve their offering.

He concludes, ‘We are always working hard to improve our own operations too, and have taken on board the feedback from our own clients, the results of which are evident in the recent platform update where better and deeper insights will now be available.’

Further reading on retailers

Owen Gough, SmallBusiness UK

Owen Gough

Owen was a reporter for Bonhill Group plc writing across the Smallbusiness.co.uk and Growthbusiness.co.uk titles before moving on to be a Digital Technology reporter for the Express.co.uk.

Related Topics

Digital Marketing