Tag

Digital Marketing

The Digital Marketing archive.

The Start-Up Series

New small business strategic challenge or the same one in disguise?

Matthew Cushen, co-founder at Worth Capital, discusses how despite technology's impact on all businesses, the heart of the business challenge remains the same

Marketing

The art of creating a successful newsletter

Newsletters are a great way to keep in touch with your customers, share news and convert subscribers into customers, says Jay Ripton

Marketing

How to use Snapchat to sell your products to Gen Z

Snapchat is ubiquitous for those aged between 14 and 24 in the States. Yet many small businesses are timid about marketing to Gen Z. Brian Skewes shows you how

Marketing

5 ways to market your small business during COVID-19

The coronavirus pandemic could be the window of opportunity for you to reinvent how you market your small business

Business Ideas & Planning

5 best ideas to start a small business post coronavirus

With many facing redundancy as businesses emerge from lockdown and those on furlough lose their jobs, here are five low-cost ideas for starting your own business post Covid-19

Marketing

4 small business digital marketing trends you need to know

Premium quality video, voice search, chatbots and offering customers a personal touch are all digital marketing trends to look out for.

Marketing

How to get 1,000 followers on your small business Instagram

Here are three things you need to do to quickly build Instagram followers, which can convert into sales down the line

Marketing

On the first day of Christmas, my SEO said to me… festive search guide

12 days of digital Christmas: Rob Marsden offers a dozen tips on how to ace your SEO strategy and make sure you rank on top of Google this festive season

Marketing

Neil Patel reviews his journey to success: learn from his top 5 mistakes

Neil Patel is one of the most well-known digital marketers in the world, whose site earns over 3m visitors each month. His clients include Amazon, Google, Salesforce and eBay. However, his path to success has not always been straightforward. Here you can learn from his 5 biggest mistakes

Marketing

Small business SEO: 6 easy wins to boost your website ranking

Your small business SEO can rank alongside big rivals on Google if you follow these six simple steps

Getting Online

How can I promote my small business website?

We answer 5 common questions on how to grow and market your small business website, from understanding SEO to advertising on social media

Marketing

Five effective digital marketing tips for a small business

The digital world is a crowded place. Marketers are clamouring to have their voice heard. On top of this, the concentration span of customers is diminishing. How, as a start-up, can you get your voice heard? Here are some digital marketing tips.

Partner content

Can businesses save money on CBILS repayment costs by refinancing for a RLS loan?

Your business could save money on CBILS repayments by refinancing for an RLS loan – Funding Options tells us how

Partner content

How to grow your team

Andrew Walsh, founder of AW Repair Group, takes a look at some of the key issues that small businesses face as they scale up

Partner content

How to build your business

Andrew Walsh, founder of AW Repair Group, explains why you need to invest in your branding – even if you're a small business

Partner content

Embrace your unconventional superpowers

Brij Thankey, CEO of Precision FM, explains how taking focus away from the numbers and putting it on his team has benefited his business