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Digital Marketing

Articles and guides on Digital Marketing technology trends and strategies for UK SMEs, encompassing social media marketing, email marketing, search engine optimisation (SEO), content marketing, pay-per-click (PPC) advertising, and more.

Marketing

Top 6 social media platforms for your small business

Social media can be a great asset for your business – if you make the right choice of platforms

Marketing

8 digital marketing solutions to grow your business

In this article, we're giving you an overview of eight digital marketing solutions including SEO, email marketing and more

Marketing

Reddit: An Overlooked Marketing Tool

Reddit can offer your business a wide range of benefits, from market insights to unique advertising opportunities.

Getting Online

How can I promote my small business website?

We answer 5 common questions on how to grow and market your small business website, from understanding SEO to advertising on social media

Getting Online

Your guide to starting an online business

A survey of small and micro-businesses found businesses with a website were 51 per cent more likely to grow than those without

Marketing

Six digital marketing tools every small business needs

Getting a strong grasp of digital marketing is important for small businesses. Here are the best tools to help you.

Getting Online

The pros and cons of selling through your own website

One of the most important decisions you have to make as an online seller is where you should do your selling. One entrepreneur explains why she uses her own website rather than eBay and other major selling platforms.

Marketing

Influencer marketing for the small business

Influencers enthusing about your brand can be a great way for SMEs to tap into the power of social media. We explain what influencer marketing is and how you can harness it

Marketing

How to market your gaming app

Here's how small gaming development companies can best go about marketing their new or existing game app

Marketing

Digital marketing trends for small business in 2023

Jay Ripton shares the digital marketing trends for small businesses which will continue to thrive into 2023 – which ones will you adopt?

Marketing

Small business SEO: 6 easy wins to boost your website ranking

Your small business SEO can rank alongside big rivals on Google if you follow these six simple steps.

Marketing

Reactivate your email list and re-engage subscribers

Inactive subscribers can be a drag on your email list. But a re-engagement campaign can get them involved and provide useful intel for your business

Recommended Content

Partner content

Benefits of switching to the right business bank account

In case you were in any doubt, here are five key benefits of switching your business bank account – and how to make the switch.

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?