Grout of this World is the runner-up of the competition. Owner Daryl has run the business for 16 years. Though he admits that the company name is thanks to his wife, Sheena, who put the word out for a company name and someone suggested Grout of this World which, just like the filler in question, stuck.

He says that many people have called him because of the name and nothing else. They can’t remember his name but they remember his company’s name.

The business has defied the odds by doing so well in the competition despite having no company website and very little social media presence to promote the brand.

“When we found out we had lost, we knew instantly that we had lost to a coffee business with an online business and I think they they’ve got 20,000 followers on Instagram, so we thought we were never really in it,” he told Suffolk News.