The Business is Great Britain campaign has been kick-started by business secretary Vince Cable and skills and enterprise minister Matthew Hancock.

Designed to ‘build confidence amongst small businesses’, the initiative will be using case studies of companies which have been successful in building out operations.

The government is hoping to make its £10 million annual SME resource marketing have a ‘greater impact’ so are bringing all resources together under one campaign.

Key strands within the new development are to inspire small business owners to consider the potential of their company and plan for long-term growth, hire new staff and export to foreign markets.

Speaking at the launch of the campaign, Cable said, ‘I hope everyone now sees that the government is supporting small businesses in a joined-up way.

‘The problem in the past has been that it [resources] have been hard to see. Also, the big support arrangements like UKTI and the apprenticeships schemes, which are very much for SMEs, will be easier to access.’

Businesses such as foldable bike manufacturer Brompton, hair care accessory brand Tangle Teezer and cider maker Westons are part of the campaign.

Also speaking at the event, Hancock said, ‘We have set out today the start of our ambitious plans to help small businesses realise their potential and the support available to help them grow.

‘Government has an important role in providing a coherent package of measures to support businesses, but there is also a role for business-to-business support, with successful, growing small businesses talking to others about how exporting, hiring and business planning can take a business to the next level.’

The coalition has also announced that it will be publishing a cross-government strategy on small business in December, which will be aimed at helping small businesses with the ambition to grow.

See also: Export Support Package – what is it and how do I apply?