Choosing the right courier service to suit your business

Here, we look at the importance of making the right choice when it comes to selecting a company to deliver goods to your customers.

If your business is solely based online, then the courier service you use to send goods may be the only actual human interaction your customers have with your company. Therefore, it is vitally important to choose wisely who will represent your business when delivering your goods to customers.


This is vital as you don’t want packages to get ‘lost in the post’. When choosing what company to use always check to see if they offer a tracking service for your peace of mind and your customers.
Being able to track where the parcel is will allow you to easily put the customer’s mind at rest should anything be delayed.


You don’t want to go blowing your profits on costly couriers. Shop around for the best quotes. Try online comparison websites such as Shiply, where they match you with couriers who are already making similar journeys.

However, do be aware that the best price might not always guarantee you the best courier service. So be cautious and get at least 5 quotes before making a decision. Somewhere in the middle is generally the safest option.


Do your homework and always check references and reviews before settling on a courier. If you choose to use a website like Shiply you can read previous reviews left by past customers similar to eBay.

If you are using an independent courier, ask for customer references or check online websites like Trustpilot and other reviews sites and forums.


Thank about how quickly you want the customer to have their item. Do you want the customer to have it immediately? Then opt for a same day courier or overnight courier.
However, if you are flexible with time then you may find it easier to build a relationship with your chosen company and find a tailored solution that will work well for both of you.


Remember what we said earlier about your chosen company being the only human interaction with your customers! So, you really need to make sure they are professional in every element of the job. Think about what they are wearing when they meet your customers. Do they have a uniform?

The most important thing to bear in mind is what quality of customer services do they have? Research their policies so you know what you are dealing with should things go wrong.
You may not be able to use the same courier service every time depending on your needs for example you may have to use different couriers for local and international deliveries. But you can use the above points to help you chose and make the right choice when selecting a courier to best fit your business’s needs.

Ben Lobel

Ben Lobel

Ben Lobel was the editor of from 2010 to 2018. He specialises in writing for start-up and scale-up companies in the areas of finance, marketing and HR.

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