Clearplay (part of EMGS) provides electromagnetic 3D exploration seismic mapping of sea beds for the oil industry and was one of the first to do so. The challenge for the designers at Chaos was to create a distinctly different brand identity for Clearplay that visually conveys the powerful and dramatic moment when you discover and strike oil and convey the benefits it brings. So the pink and yellow glow within the oil droplet represents the energy and opportunity this valuable fuel provides. The logo can animate and turn around to provide even more energy to the identity.
Further reading
