Crowdfunding the most searched finance term for businesses

Crowdfunding is the most searched business finance term, showing a real indication that businesses are looking beyond traditional means of funding.

New research from accountancy and business advisory firm, Cowgill Holloway, reveals ‘Crowdfunding’ is the UK’s most frequently searched term on business funding.

Cowgill Holloway has produced a league table of the most searched terms, highlighting the popularity of crowdfunding searches amongst other alternative finance terms including ‘p2p lending’ and ‘crowdsourcing’. The term ‘crowdfunding’ was significantly higher than the terms ‘business loan’ and ‘bank loan’, suggesting that awareness of certain forms of alternative finance is improving.

  Keyword Min Volume Max Volume
1 crowdfunding 30301 70800
2 business loans 6501 9300
3 bank loans 4301 6500
4 crowd funding 4301 6500
5 crowdfunding uk 4301 6500
6 crowdfunded 2901 4300
7 start up loans 1701 2900
8 business loan 1701 2900
9 angel investors 1701 2900
10 p2p lending 1701 2900
11 crowdsourcing 1701 2900
12 crowdfunder 1701 2900
13 business funding 851 1700
14 small business loans 851 1700
15 business loans uk 851 1700
16 business finance 851 1700
17 asset finance 851 1700
18 business grants 851 1700
19 government grants 851 1700
20 peer to peer lending uk 851 1700
21 equity crowdfunding 501 850
22 unsecured business loans 501 850
23 business startup grants 501 850
24 government business loans 501 850
25 new business grants 501 850
26 business angels 501 850
27 business grants uk 501 850
28 trade finance 501 850
29 startup loans 501 850
30 loans company 501 850
31 funding options 501 850
32 crowdfunding websites 501 850
33 crowdfunding sites 501 850
34 government business loan 501 850
35 credit insurance 201 500
36 invoice finance 201 500
37 invoice financing 201 500
38 business loans for women 201 500
39 what is asset finance 201 500
40 property finance 201 500
41 altfi 201 500

However, searches for ‘asset finance’ and ‘invoice finance’ remain very low, indicating that there is still work to be done in building awareness of all the options, rather than those which have perhaps received more media attention in recent months.

The research also follows recent statistics showing that just 230 businesses benefited from the bank referral scheme which was set up just over a year ago by the government, highlighting the work to be done in ensuring that businesses aren’t effectively stunted by inaccessibility of finance.

Director of Cowgill Holloway Business Funding, Benjamin Day, says, ‘I don’t think anyone will be surprised to see the popularity of such search phrases rising, but what has been interesting to note is that searches for ‘crowdfunding’ have actually overtaken searches on traditional forms of finance.

We’ve also seen big budgets spent on digital advertising for these newer types of funding meaning people are seeing these brand names appear at the top of the advertising rankings – as well as the organic ranking – even when people are searching for funding quite generally.’

Benjamin continues, ‘Businesses we are meeting with are increasingly enquiring about alternative means of securing finance. They are ambitious and are demanding options. No longer does a one size loan model fit all; it’s a complex matchmaking process to find a bespoke solution to bring business goals within reach, sometimes incorporating a number of finance methods.

This is why we launched our business funding arm – the sheer range of solutions available can be overwhelming and for a business owner already spinning many plates, it’s near impossible to survey the market with enough attention to be confident that you have the right solution.’

Further reading on crowdfunding

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