Do your employees trust your brand values?

Reward Gateway has today announced new research on recognition, communication and trust in the workplace, which reveals a disconnect between employee and employer brand values.

A new study from global employee engagement company, Reward Gateway, which surveyed 500 workers and 250 senior decision makers across the UK, has revealed that only 19 per cent of employees feel completely informed about their employer’s corporate mission and only 23 per cent of employees feel completely informed about the values of the organisation they work for.

These stats are problematic when you consider that 83 per cent of employers say it’s critical to the success of their business that employees understand their mission.

Recognition is one of the key drivers needed to ingrain employees with a company’s values and corporate mission, however, 40 per cent of employees don’t agree that their employer recognises them when they demonstrate the values their company cares about.

Reward Gateway’s previous research, undertaken in 2017, also uncovered that 59 per cent of employees would rather work for a company with a culture where they received recognition over a higher salary job where they didn’t get any recognition.

Furthermore, the study has found a breakdown of communication and trust between employees and their employers. Eighty-one per cent of senior decision makers say that their organisation is transparent with employees about how they plan to achieve the company mission. However, only 22 per cent of employees say they strongly agree that they trust their employer to communicate information openly and honestly.

Ninety per cent of employees who say they are likely to recommend their employer to a friend or peer as a place to work also say they trust them to communicate transparently and agree that their employer recognises them when they demonstrate the values their company cares about most.

Commenting on the research, Rob Boland, group product and customer success director at Reward Gateway, says, ‘This new study has revealed that recognising employees when they demonstrate a company’s purpose, mission and values is a must and not a nice-to-have.

‘To help our clients create a more engaged workforce, we’ve enhanced our Employee Engagement Platform to help employers better communicate their purpose, mission and values in a more simple, transparent way, that seamlessly integrates and amplifies moments of employee recognition.’

Further reading on brand values

Owen Gough, SmallBusiness UK

Owen Gough

Owen was a reporter for Bonhill Group plc writing across the and titles before moving on to be a Digital Technology reporter for the

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