Brands & Branding

Our archive of articles on branding topics for SMEs. Includes expert advice and guides to help small businesses establish and protect their brand presence in the marketplace, plus tips on creating a successful brand strategy, building a visual identity and using marketing to convey your company’s story to customers and clients.

Series

Small business logos we really love

Your small business logo is the first thing your customers notice, without words. It defines your brand, your values, your ethos. Here are a dozen or so small business logos we love to inspire you to create your own

Masterclass Series

How to build your business

Andrew Walsh, founder of AW Repair Group, explains why you need to invest in your branding – even if you're a small business

Marketing

Space is the place: why your brand needs to tap into the space craze

Outer space will be one of the hot marketing trends in 2020, according to James Wright of agency Red Havas. Even the smallest brands can take advantage of the space craze

Podcasts

I pay a videographer to track my every move – podcast

Anna Jordan talks to Peter Watson, managing director of Distract, about his rather unconventional method of building his company brand.

Marketing

The Key Elements of an Influencer Marketing Strategy

You may not have noticed, but we’re actually seeing fewer ads than we used to. That’s thanks to a combination of ad blockers, DVRs, and paid streaming. For consumers, the loss of ads often feels like a win. For marketers, though, it limits opportunities to expose the public to new messaging. Companies are having to search for different strategies, and many are finding success with influencer marketing.

Marketing

How to use your personal brand to boost your business

The way that businesses interact with customers has changed, with more focus on the people behind the brand. BusinessofBrand's Linzi Boyd explains how your company can adapt.

Marketing

Standing out from the competition: five tips to nail your online branding

When you're making decisions about online branding, it can be tempting to stay safe. Jake Arnos of Vistaprint explains why you shouldn't.

Marketing

How to use a chalkboard to boost your business brand

Remember the last time you saw a pavement chalkboard and it made you think or chuckle? Aaron Inglethorpe of Discount Displays explores the elements you need to create memorable chalkboard messages.

Marketing

The social media mistakes you need to avoid

Social media is a very powerful tool for your small business, but it can be easy to get wrong. Rick Jesse of Startup Stickers reveals the silly mistakes you should avoid.

Export & Import

Exports: the rise of ‘Brand British’ in the global market

Steve Perez, founder and chairman of major drinks producer Global Brands, explains how and why British businesses are growing internationally, and shares his top tips for success.

Success stories

Entrepreneur Q&A: Ryan Palmer, co-founder of London Sock Co.

Ryan Palmer, co-founder of London Sock Co. talks about bringing Victorian style to the modern gentleman and the importance of having an entrepreneurial spirit.

Marketing

GDPR: company campaigns that are ‘on brand’

Everybody's email inboxes are stuffed with all manner of messages about privacy policies and GDPR changes. Mark Overton of Softcat takes a look at some of the best examples of companies who have contacted their customers while staying 'on brand.'