Five of the best tools for digital marketing

In this article, Otto Peura describes five of what he considers to be some of the best tools to help your digital marketing.

These days it does not take an expert in digital marketing to tell you that there are numerous ways to automate your business activity to maximise output. However, with a marketplace so saturated by the latest tools and systems designed enhance your business, which ones should you go for?

In this article, I will describe five of what I consider to be the best tools for digital marketing.

Tool 1: YotPo

YotPo is a really powerful tool for digital marketing. To put it simply, it is a system for generating reviews of your product or service.

In a time when so many consumers are driven by online reviews, so it’s only right that you should leverage the strength of them to maximize your impact.

YotPo follows up with your customers shortly after they have made a purchase (using it’s specially designed Mail After Purchase system) to efficiently build up the number of reviews you have. Good reviews equals greater interest. Greater interest equals higher sales.

Tool 2: Leadfeeder

Leadfeeder is a simple tool that is designed to help you get to know more about your website visitors. Building relationship is central to business success, therefore the more insight you can get on your customers, the better.

It enables you to convert promising visitors into sales leads. Leadfeeder works alongside Google Analytics (using the API) and gathers data about those who use your website.

Leadfeeder can be used with Mailchimp and a number of CMS’s to create integrated sales and marketing data and enable you to generate highly relevant sales leads.

Tool 3: Quuu

Quuu has been developed to revolutionise the way that you manage your social media accounts. This social media application allows you to use hand-crafted curated content to engage with your audience, without spending hours developing the content yourself.

Simply select the subject areas that you want to post about, select how regularly you want to post, and choose whether to manually approve or not.

Tool 4: Etsy

If you are selling anything online you need a beautiful online shop front. Etsy is here to allow you to quickly and affordably build just that.

Designed to provide a smart and functional service, Etsy is one of the first places you should look if you are building your brands online presence.

Tool 5: ManageFlitter

ManageFlitter is an excellent tool for managing your Twitter account(s). For a relatively low fee, you can build a highly targeted social media campaign. This social media application allows you to schedule posts, indicating (through comprehensive analysis) when you should post to have the highest impact.

ManageFlitter has over 3.5 million users worldwide and has a free option to help you decide whether or not it is the tool for you.


Think before choosing the right digital marketing tools for you. The right choice and execution can yield tremendous results. However, an ill-considered digital marketing strategy can leave your business lacking the warm personality that will help you to build relationships (and success) in future.

Otto Peura is head of business development at Leadfeeder.

Further reading on marketing tools

Ben Lobel

Ben Lobel

Ben Lobel was the editor of from 2010 to 2018. He specialises in writing for start-up and scale-up companies in the areas of finance, marketing and HR.

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Digital Marketing

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