Experienced healthcare workers may decide at some point in their career that they wish to operate from home. It’s generally recommended that you work for the NHS or an established organisation before setting up your own private practice. Take a look at other services in your area and pinpoint if there is a niche treatment that you could pinpoint, such as sports injuries, elderly care or work on animals. In any case, it’s worth doing evening and weekend appointments for patients (or pet owners) who work business hours.
The General Chiropractic Council (GCC) and Health & Care Professions Council (HCPC) will have rules to abide by so consult with them before you set up. As a minimum, you should have good-quality equipment and display qualifications to reassure your patients.
Once you do, make yourself known to GPs and other health professionals in the area – this will boost your referrals. It’s a good idea to have a clear idea of your services so that health professionals know when it’s suitable to refer patients. If payment is being made, work out if you can give introductory rates or discounts to draw in new customers.
As for marketing and building your audience, try offering advice or tips through a blog on your website or on social media. Refer to sources to show that your advice is researched and credible.
