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How a British fruit juice brand saw an opportunity to export

Ben Lobelby Ben Lobel

Exhibiting at international trade shows was key for the international success of fruit juice business James White Drinks. Here, founder Lawrence Mallinson explains his company's path to exporting.

Lawrence Mallinson, founder of James White Drinks, explains how the pound slumping in 2008 allowed the price point for his fruit juice product to be competitive enough to export.

Further reading on exporting

 

Ben Lobel

Ben Lobel

Ben Lobel was the editor of SmallBusiness.co.uk from 2010 to 2018. He specialises in writing for start-up and scale-up companies in the areas of finance, marketing and HR.

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