How a British fruit juice brand saw an opportunity to export

Exhibiting at international trade shows was key for the international success of fruit juice business James White Drinks. Here, founder Lawrence Mallinson explains his company's path to exporting.

Lawrence Mallinson, founder of James White Drinks, explains how the pound slumping in 2008 allowed the price point for his fruit juice product to be competitive enough to export.

Further reading on exporting

 

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