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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

How to write a marketing plan

This guide offers practical advice on developing and writing a marketing plan using simple English

Business Ideas & Planning

Marketing

A guide to successful email marketing

Email marketing can be an immensely important driver of engagement and brand awareness for small businesses. Here Andrea Blair from Hallam Internet, takes you through a six-step email marketing checklist.

Marketing

7 best email marketing software for UK businesses

Factors to consider include the number of recipients you need to mail out to, design customisation to match the brand, integrations, data migration and ease of use

Marketing

How to do your market research on a shoestring budget

Jane Frost CBE, CEO of the Market Research Society, talks about how you can do useful market research, even on a tight budget.

Marketing

How Awin can support your small business

Find out more about how affiliate marketing with Awin can help grow your small business and boost your market presence.

Marketing

The importance of good copy in your marketing communications

Writer and marketer Jenni O'Connor shares her thoughts on why it's necessary to take extra care with copywriting.

Marketing

When is the best time to run an affiliate marketing campaign?

Affiliate marketing - promoting your brand through other people's influential websites - is something big brands have been doing for years. Now affiliate marketing is within reach of small businesses

Marketing

Influencer marketing for the small business

Influencers enthusing about your brand can be a great way for SMEs to tap into the power of social media. We explain what influencer marketing is and how you can harness it

Marketing

When is the best time to run an affiliate marketing campaign?

Affiliate marketing - promoting your brand through other people's influential websites - is something big brands have been doing for years. Now affiliate marketing is within reach of small businesses

Marketing

Influencer marketing for the small business

Influencers enthusing about your brand can be a great way for SMEs to tap into the power of social media. We explain what influencer marketing is and how you can harness it

Marketing

Affiliate marketing – what is it and what can it do for your business?

Not just reserved for large brands - affiliate marketing is the online channel you’re missing out on

Marketing

What is a royal warrant and how do you get one?

A royal warrant is seen as being a stamp of approval from the King himself. But they’re not just for luxury products, they can be for roofing and even a can of baked beans. What is a royal warrant and how do you get one?

Marketing

5 video creation tools that make marketing your small business easier

Video marketing can be a challenge, but with the right tech stack, it doesn’t have to be so overwhelming.

Marketing

How market research can boost your marketing strategy

How to use market research to make smart marketing decisions for your business

Recommended Content

Partner content

What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade

Partner content

How should I select my business broadband provider?

As with any supplier, it’s important to do your research and ask important questions before you select a broadband provider for your business. But what are the must-have things you should take into consideration?

Business Technology

Future-proof your business communications set-up

Landlines as we know them will be scrapped in 2027 – along with a raft of upcoming business changes. Here's how to ensure your communications set-up is fit for whatever the future brings

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.