Home » Running a Business » Marketing

Category

Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

How UK’s data law overhaul could reshape marketing

Keep ahead of the changes in the new Data (Use and Access) Act (DUA Act)

Marketing

Marketing

Top 5 tips for customer experience running a small business

Customer experience – responding to good and bad reviews, acting on complaints, listening to customers – is increasingly important for any small business. Chris Sparling offers five tips for keeping customers onside

Marketing

Building a personal brand as a freelancer

Launching as a freelancer and have no idea what to do to build your personal brand? We show you how to be the face of your company

Marketing

Protecting your brand during sponsorships, brand partnerships and influencer marketing campaigns

Working with an influencer or celebrity can help your brand reach its target audience, but it's crucial to protect your business

Marketing

Engage and sell – the ultimate guide to designing impactful marketing emails

If you're thinking of abandoning your marketing emails, simply changing tactics could be worthwhile. Jay Ripton explains more

Marketing

Embedded insurance trends: How to utilise this tool effectively 

In this article, we'll discuss the embedded insurance trends that could make all the difference to your revenue and customer satisfaction

Marketing

5 LinkedIn features to elevate your small business

Marketing expert, Zac Hancox, walks us through five LinkedIn features that will boost your company's pages, visibility and sales

Marketing

Rising Stars by Amazon Ads: Small Businesses, Big Ambitions

Marketing

5 LinkedIn features to elevate your small business

Marketing expert, Zac Hancox, walks us through five LinkedIn features that will boost your company's pages, visibility and sales

Marketing

Rising Stars by Amazon Ads: Small Businesses, Big Ambitions

Marketing

How to run your Black Friday marketing campaign 

In this article, we’ll offer up some tips, tricks and suggestions to help you run your most successful Black Friday marketing campaign to date

Marketing

Behind the Scenes of Brand Building: How Small Businesses Can Stand Out to Shoppers

Marketing

Six digital marketing tools every small business needs

Getting a strong grasp of digital marketing is important for small businesses. Here are the best tools to help you.

Marketing

Direct mail marketing tips

Even in today's digital world, direct mail can still be a very cost-effective way for small businesses to reach new customers and to build stronger relationships with existing clients. It can be used to drum up new business and strengthen existing relationships.

Recommended Content

Partner content

What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade

Partner content

How should I select my business broadband provider?

As with any supplier, it’s important to do your research and ask important questions before you select a broadband provider for your business. But what are the must-have things you should take into consideration?

Business Technology

Future-proof your business communications set-up

Landlines as we know them will be scrapped in 2027 – along with a raft of upcoming business changes. Here's how to ensure your communications set-up is fit for whatever the future brings

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.