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Running a Business

This section takes you through every important aspect of how to run a successful business. It offers expert guides and advice articles on the key elements of business management such as employing staff, finding customers, marketing and sales, pricing, people management, office and home working, business technology and everything else an entrepreneur must tackle in order to succeed.

Ingenious Christmas marketing: Three rules for small businesses

Claire Wilson, content strategy director at Stratton Craig, gives her top three rules on content marketing for small businesses.

Marketing

Marketing

Why you need an SEO strategy to succeed in business

There are five key areas which you need to cover in order to improve your SEO. Here, we look at them.

Business Technology

Nine reasons to use WordPress for an online business

Here, we explore why WordPress could be the right content management system for your small business.

Business Technology

GDPR – don’t ditch the data

Here, Peter Ruffley, chairman at Zizo, says, rather than ditch the data, GDPR can actually unlock the door to vital digital transformation projects.

Finding and selling to customers

Five neuro-linguistic programming tips to help you win sales

Can neuro-linguistic programming help your sales processes? Here, we find out.

Business management

The aviation industry: What’s flying and what’s grounded?

How is the aviation industry faring right now in 2017? Here are a few key areas to focus on.

Business management

The companies that are evolving to meet their customers’ goals

Conrad Thompson, head of business design at PA Consulting Group, discusses today's necessity for businesses to actively make themselves part of their customers’ world.

Employing & managing staff

Are unpaid internships really akin to modern-day slavery?

How are small businesses impacted by the legal requirement to pay interns after four weeks' unpaid work? Here, one business owner gives his thoughts.

Business management

The companies that are evolving to meet their customers’ goals

Conrad Thompson, head of business design at PA Consulting Group, discusses today's necessity for businesses to actively make themselves part of their customers’ world.

Employing & managing staff

Are unpaid internships really akin to modern-day slavery?

How are small businesses impacted by the legal requirement to pay interns after four weeks' unpaid work? Here, one business owner gives his thoughts.

Business Technology

How e-commerce businesses can maximise AI this Black Friday

Here, David Duke, chief operations officer at Visualsoft, explores the key areas in which AI tech is transforming the field of e-commerce for small businesses.

Business Technology

Security, safety and BYOD: The changing face of business communications

How is business communication changing, and how can company owners prepare? In this piece, Alex Tebbs, founder of VIA, finds out.

Marketing

The most appealing part of a product’s packaging revealed

What matters most about packaging? According to new research, colour and imagery are the most appealing to consumers.

Business management

Get ahead of your competitors – what do you need to put in place

Here, Simon Joyce from Anchor Vans, explains how your small business can get ahead of your competitors and find success.

Recommended Content

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?

Partner content

What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade