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Running a Business

This section takes you through every important aspect of how to run a successful business. It offers expert guides and advice articles on the key elements of business management such as employing staff, finding customers, marketing and sales, pricing, people management, office and home working, business technology and everything else an entrepreneur must tackle in order to succeed.

Affiliate marketing scandals are here to stay

With several high-profile scandals surrounding affiliate marketing, it begs the question whether this form of marketing is fit for purpose.

Marketing

Legal advice

Avoiding personal injury claims at your small business

Find out here how you can protect your business from personal injury claims.

Marketing

Business lessons learned from the Nestlé Poland Spring crisis

Jennifer Janson, author of The Reputation Playbook and chairman of Six Degrees, explores what we can learn in the aftermath of Nestlé's bottled water crisis.

Business Technology

Why you shouldn’t ignore the success of the smartphone

New research from PayPal has found that despite the boom in mobile sales – estimated to hit £27 billion in 2017 – just 18 per cent of the UK’s small businesses are optimised for mobile.

Employing & managing staff

Three quarters of Brits suffer bullying in the workplace

Three in four Brits have encountered bullying at work, with two thirds confessing to taking part in it themselves.

Marketing

Why your digital marketing strategy needs a refresh

Here, we look at why you may need to put your marketing strategy at the top of the priority list.

Business Technology

What is the best way to manage your emails at work?

New Kingston University research debunks myths around best way to manage emails at work and advises you on how to improve.

Marketing

SME marketing: Six tools to start using immediately

Marketing a small business is not an easy job considering the usual lack of finances and time. There’s no way you can afford to assemble an in-house marketing team and the chances you can swing the help of an agency is just as slim.

Business Technology

What is the best way to manage your emails at work?

New Kingston University research debunks myths around best way to manage emails at work and advises you on how to improve.

Marketing

SME marketing: Six tools to start using immediately

Marketing a small business is not an easy job considering the usual lack of finances and time. There’s no way you can afford to assemble an in-house marketing team and the chances you can swing the help of an agency is just as slim.

Business management

Why a hard Brexit is much worse for the UK than the rest of Europe

A hard Brexit would create £17 billion fall in annual EU export revenues across UK's key manufacturing sectors, new research reveals.

Employing & managing staff

The ten deadly interview sins

Ever been rejected from a role you desperately wanted? Then it may have been because you committed one of these ten deadly interview sins.

Business management

Securing your financial future if you’re self employed

Standard life guide shows how to ensure you secure your financial future if you’re self-employed – especially with the tax deadline coming up on 5th October.

Employing & managing staff

Managing conflict – what lessons can HR learn from Neymar and Cavani?

With footballers Neymar and Cavani getting into a public feud over penalty responsibilities, we take a look at how you can avoid conflict at work.

Recommended Content

Partner content

Benefits of switching to the right business bank account

In case you were in any doubt, here are five key benefits of switching your business bank account – and how to make the switch.

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?