What running through four miles of porridge teaches you about launch marketing
Too many businesses and start-ups approach launch marketing in the same manner they view regular marketing. This is a mistake, argues Martin Flavin.
Marketing
This section takes you through every important aspect of how to run a successful business. It offers expert guides and advice articles on the key elements of business management such as employing staff, finding customers, marketing and sales, pricing, people management, office and home working, business technology and everything else an entrepreneur must tackle in order to succeed.
Too many businesses and start-ups approach launch marketing in the same manner they view regular marketing. This is a mistake, argues Martin Flavin.
Marketing
Finding and selling to customers
Without the right processes or technology in place, finding just one individual’s information can take the time and resources a small business cannot afford to spare, says Guy Bunker.
Small Business Insurance
Graham Howard of Ready Steady Store discusses the insurance considerations of a multi-site self storage company.
Business management
Here, we speak to online travel agency guru Jon Moulding about competing with larger operators, moving away from marketing on Teletext and succeeding in a niche market.
Business management
Jennifer Janson looks at what small businesses can take away from the United Airlines reputation crisis.
Small Business Insurance
Here, Claire Sullivan discusses how essential insurance cover is to her photography business.
Employing & managing staff
With the appearance of the first Gen Z individuals mixed in with Gen X and Millennials, we are entering a very interesting phase of the multi-generational workplaces, says John Ryder.
Business management
Consistently acting in line with your values means that, over time, you become a different business from your competitors, says David Willans.
Employing & managing staff
With the appearance of the first Gen Z individuals mixed in with Gen X and Millennials, we are entering a very interesting phase of the multi-generational workplaces, says John Ryder.
Business management
Consistently acting in line with your values means that, over time, you become a different business from your competitors, says David Willans.
Getting Online
Payday lenders will be required to clearly link to a price comparison website, following new regulation.
Business management
Here, Nick Thompson poses the question: How can we improve the internal processes which sometimes stifle creative input?
Buying and selling a company
Here's an exciting opportunity to purchase a charming establishment in Bristol.
Marketing
Are you looking to improve your business visibility online? Do you want more targeted traffic to your site but don't have thousands to spend on a campaign?
Business Loans
Everything you need to know on what small business loans are and what types of loan are available for your business.
Partner content
Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.
Employing & managing staff
In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?
Partner content
Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade