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Running a Business

This section takes you through every important aspect of how to run a successful business. It offers expert guides and advice articles on the key elements of business management such as employing staff, finding customers, marketing and sales, pricing, people management, office and home working, business technology and everything else an entrepreneur must tackle in order to succeed.

Having a website still elusive for nearly one third of small businesses

Small businesses are still not taking advantage of the internet and not connecting with customers on a website.

Getting Online

Marketing

Google Analytics: What you need to know about online measurement

Chris Norton assesses why Google Analytics is an essential tool for measuring brand awareness and online conversions.

Marketing

Early stage marketing: Overcoming the struggle for exposure

Nicole Szekeres discusses how her company, which sells bags for instruments, approached the marketing challenge in the early stages of business.

Business management

Why responding to changes in the market is vital to the success of your business

Here, Albie Attias explains how circumstances dictated that he adapt his small business to the needs of a specific market.

Business management

Five ways to protect yourself from a ransomware disaster

Here, Matt Kingswood, UK head of managed service provider IT Specialists, gives us his top tips to avoid ransomware.

Marketing

The 12 steps of public speaking for small business owners

Here's how to ensure you are on the right track to becoming a successful public speaker.

Business Technology

Why do so many SMEs not have an online presence?

More than one in five small businesses say that a website is not in the company’s short-term future. Why?

Legal advice

Is your business acting legally in the evolving working landscape?

To ensure that your business is on the right side of the law, Caroline Griffiths reveals some of the ways your business may be acting illegally.

Business Technology

Why do so many SMEs not have an online presence?

More than one in five small businesses say that a website is not in the company’s short-term future. Why?

Legal advice

Is your business acting legally in the evolving working landscape?

To ensure that your business is on the right side of the law, Caroline Griffiths reveals some of the ways your business may be acting illegally.

Employing & managing staff

Why stellar staff are the key to SME success

Simon England discusses how the right support has meant the difference between success and failure for his company.

Legal advice

Making the signature witness process easier for small businesses

Daniel Stachowiak discusses the developments that will shake up contract signature processes for small businesses.

Employing & managing staff

What employers need to know about zero hours contracts

With the use of zero hours contracts on the rise in Q4 of last year, Alan Price reveals what small business employers should understand about this method.

Employing & managing staff

Want to win? Forget your product and focus on your people!

Here, chief people officer, Liam Hayes, tells us why businesses need to invest in their employees knowledge of technology.

Recommended Content

Partner content

Benefits of switching to the right business bank account

In case you were in any doubt, here are five key benefits of switching your business bank account – and how to make the switch.

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?