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Running a Business

This section takes you through every important aspect of how to run a successful business. It offers expert guides and advice articles on the key elements of business management such as employing staff, finding customers, marketing and sales, pricing, people management, office and home working, business technology and everything else an entrepreneur must tackle in order to succeed.

Top negotiation mistakes and how to avoid them

Here, we take a closer look at some of the most common negotiation mistakes and how they can be avoided.

Finding and selling to customers

Business Technology

Three tips to establishing a robust digital identity for your business

Stefano Maruzzi shares his top three tips to building a trustworthy digital brand.

Employing & managing staff

The five phases of successful reference checking

Regardless of when you ask for references, there are five stages that make up any thorough reference checking process, says David Haines.

Export & Import

SMEs need greater access to information and must increase exports to thrive

Four in five MPs believe SME owners need more information, advice and guidance when considering expanding into international trade.

Productivity Zone

Technology issues a major contributor to the UK’s productivity gap

UK small business owners waste almost three hours a week due to IT and technology problems, a new study reveals.

Marketing

DIY SEO: Over optimisation – debunking some top SEO myths

Here, Simon Schnieders, founder of Blue Array, tells us the dangers of over-optimisation and debunks some SEO myths.

Business management

What things are controllable in today’s business landscape?

In a highly dynamic business landscape, it may seem like nothing is controllable. Here, Royston Guest runs through the key factors that you have influence over.

Office & home working

Why flexible working doesn’t have to be a business no-no

Stephen Holt discusses how employers can support flexible working cost-effectively by rolling out a benefits package.

Business management

What things are controllable in today’s business landscape?

In a highly dynamic business landscape, it may seem like nothing is controllable. Here, Royston Guest runs through the key factors that you have influence over.

Office & home working

Why flexible working doesn’t have to be a business no-no

Stephen Holt discusses how employers can support flexible working cost-effectively by rolling out a benefits package.

Marketing

Innovative advertising tips for small business owners

So, here are some creative ideas that you can try to advertise your small business in the UK.

Employing & managing staff

Offering traditional benefits as an extension of salary: The merits

Here, Jacqui Glenn looks at why employees are increasingly looking for traditional benefits as an extension of their salary.

Getting Online

Having a website still elusive for nearly one third of small businesses

Small businesses are still not taking advantage of the internet and not connecting with customers on a website.

Marketing

Google Analytics: What you need to know about online measurement

Chris Norton assesses why Google Analytics is an essential tool for measuring brand awareness and online conversions.

Recommended Content

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?

Partner content

What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade