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Running a Business

This section takes you through every important aspect of how to run a successful business. It offers expert guides and advice articles on the key elements of business management such as employing staff, finding customers, marketing and sales, pricing, people management, office and home working, business technology and everything else an entrepreneur must tackle in order to succeed.

Top five ways to shop online

Here's how to enhance your internet shopping experience.

Finding and selling to customers

Legal advice

Exploring the role of mediation in a small business

David Cliff discusses why it may be easier for a business to settle disputes via mediation before looking at more severe approaches.

Marketing

Five ways to waste your B2B marketing budget

Marketing can be expensive for a small business, so getting the best bang for your buck is essential. Here, James Cox reveals some typical ways of blowing the budget.

Business Technology

How SEO has evolved to favour quality content

Kath Dawson discusses the development of SEO and what businesses need to do to increase traffic on their website.

Employing & managing staff

Using share ownership to attract and retain employees

Phil Mitchell discusses the ways in which a small business can give its staff share options.

Employing & managing staff

Do I have to pay a bonus if I have a discretionary bonus scheme?

Having a discretionary bonus scheme can be a realistic way for a small business to incentivise staff. Adrian Hoggarth explores how such an initiative is managed.

Marketing

What PR can do for a small business

PR is an often-misunderstood beast among small business owners. Here, communications expert Carolyn Hughes demystifies the industry.

Business Technology

Three important website tips for your business

Tom Skinner gives tips on managing the design and development of your company website, the face of your brand.

Marketing

What PR can do for a small business

PR is an often-misunderstood beast among small business owners. Here, communications expert Carolyn Hughes demystifies the industry.

Business Technology

Three important website tips for your business

Tom Skinner gives tips on managing the design and development of your company website, the face of your brand.

Office & home working

Five reasons your office space is doing more bad than good

Geraint Evans gives some pointers on making the most of your office space.

Legal advice

Social media and employment: What to know

Michael Salter covers the legal risks of online pre-employment vetting and offers guidelines for employer and employee conduct with regard to social media.

Marketing

How to maximise the lead generation power of your company blog

Company blogs no longer serve as just website window dressing. Marketing expert James Cox gives tips on putting together the right blog to generate leads.

Finding and selling to customers

How to manage negotiation as a small business

Phil Rothwell explores how to deal with the demands of buyers in the early stages of your business.

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Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?

Partner content

What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade