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Running a Business

This section takes you through every important aspect of how to run a successful business. It offers expert guides and advice articles on the key elements of business management such as employing staff, finding customers, marketing and sales, pricing, people management, office and home working, business technology and everything else an entrepreneur must tackle in order to succeed.

Why small businesses should be mindful of timing when sending marketing emails

Marketers should avoid sending emails in the early hours in an attempt to top inboxes for the following morning, a study suggests.

Marketing

Legal advice

Technology and employment law: how small businesses can access cheap legal information 

Adrian Hoggarth, head of employee law at Prolegal, discusses how businesses can gain legal knowledge at low cost.

Employing & managing staff

Why older recruits can be worthwhile hires for small businesses

Following an urge from the DWP for companies not to overlook senior employees, HR guru Kate Russell talks about the advantages older workers have over their younger counterparts.

Business Technology

iPads vs Laptops

Weighing up the options for the tech-savvy customer.

Legal advice

How code name leaks could lead to a big legal bill for businesses

Rob White of Avidity IP discusses how code names being leaked can result in a costly trade mark dispute.

Employing & managing staff

Real Time Information is here: what small businesses need to know 

The smallest businesses have longer to prepare for the onset of Real Time Information reporting, but larger companies have to comply from now.

Marketing

Using the internet to attract new clients

Entrepreneur Nicola Bird talks about taking your business to a virtual audience.

Small Business Insurance

The importance of self-employed income protection

SmallBusiness.co.uk discusses income protection cover and the surrounding issues.

Marketing

Using the internet to attract new clients

Entrepreneur Nicola Bird talks about taking your business to a virtual audience.

Small Business Insurance

The importance of self-employed income protection

SmallBusiness.co.uk discusses income protection cover and the surrounding issues.

Marketing

That special something: Why promotional products work for small businesses

Marketing can sometimes be a hard beast to crack, regardless of which industry you work in and especially for small businesses. So where do promotional items fit in to the marketing mix of a digital world?

Marketing

The importance of promoting yourself as a small business: SEO

Rebecca Scully, managing director of PR agency Smarts, discusses how changes in SEO mean businesses should be more scrupulous than ever in their online ranking efforts.

Business management

Interflora case study: how new keyword advertising legislation could harm businesses

Trade mark specialist Rob White discusses significant changes in the keyword field in 2013 that businesses should know about.

Office & home working

Flexible working in businesses being held back by cultural barriers

Seven in ten office workers say they can get more done working away from the office and more than one third say they can be more creative when they are able to work flexibly, finds research.

Recommended Content

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?

Partner content

What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade