Digital marketing trends for small business in 2023
Jay Ripton shares the digital marketing trends for small businesses which will continue to thrive into 2023 – which ones will you adopt?
Marketing
This section takes you through every important aspect of how to run a successful business. It offers expert guides and advice articles on the key elements of business management such as employing staff, finding customers, marketing and sales, pricing, people management, office and home working, business technology and everything else an entrepreneur must tackle in order to succeed.
Jay Ripton shares the digital marketing trends for small businesses which will continue to thrive into 2023 – which ones will you adopt?
Marketing
Business Technology
In today’s tap-to-pay world, it’s important that your small business offers every type of contactless pay – from traditional credit card such as Visa, Mastercard and Amex to smartphone wallets Apple Pay and Google Pay
Business Technology
Find out more about how Avast Business can help protect your small business and why security needs to be seen as an enabler to help you expand, mobilise and digitise
Finding and selling to customers
Some businesses are opting to switch to cashless and customers have mixed feelings. Is it right for you? We look at the pros and cons.
Finding and selling to customers
When it comes to selling online, there’s nothing to stop you offering the same level of service as big High Street brands – if not higher. Elliot Bishton says that personalising how you treat customers is key.
Running a Business
The thought of placing a business into an insolvency process is daunting for any business owner. However, insolvency doesn’t have to mean game over, explains Simon Underwood of accountancy firm Menzies LLP
Business Technology
With the Government announcing an energy price cap for businesses today, here are seven tips for companies and staff to keep energy bills down, while continuing to innovate with IT
Alternative finance
Cashflow - or lack of it - is one of the things that keeps entrepreneurs up at night. The first thing to do is understand what money is coming in and going out, says Simon Draper
Business Technology
With the Government announcing an energy price cap for businesses today, here are seven tips for companies and staff to keep energy bills down, while continuing to innovate with IT
Alternative finance
Cashflow - or lack of it - is one of the things that keeps entrepreneurs up at night. The first thing to do is understand what money is coming in and going out, says Simon Draper
Employing & managing staff
From 1 October the government will make its virtual right to work check permanent. The Home Office has drawn up a list of approved digital ID check providers. Which one could be best for your small business?
Business Technology
Despite suffering a huge crash, it looks like cryptocurrency is here to stay. Here’s how to enable payments for your small business
Employing & managing staff
A sound HR policy is as important for the smallest business as it is for the largest and can save you a lot of headaches further down the line
Employing & managing staff
HR can feel like a huge investment sometimes. Alongside all the money you're already spending on rent, wages and other expenses, it’s easy to see it as just another strain on your cash. And when you don’t have any HR expertise in-house either, it’s a challenge to even get started.
Business Loans
Everything you need to know on what small business loans are and what types of loan are available for your business.
Partner content
Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.
Employing & managing staff
In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?
Partner content
Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade