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Running a Business

This section takes you through every important aspect of how to run a successful business. It offers expert guides and advice articles on the key elements of business management such as employing staff, finding customers, marketing and sales, pricing, people management, office and home working, business technology and everything else an entrepreneur must tackle in order to succeed.

Maximising the value of zero-party data to improve customer experiences

Lisa Andreou defines zero-party data and explains how brands can use this to improve the customer experience

Finding and selling to customers

Business Technology

How to prevent spam sign-ups

If you've had a big uptick in your sign-ups, it's best to check they're not spam. Here's why you should protect your business and how to do it

Business Technology

7 key hospitality EPOS features for a small business

Take a look at how these hospitality EPOS features, including booking systems and reporting, will boost your small business

Marketing

Protecting your brand during sponsorships, brand partnerships and influencer marketing campaigns

Working with an influencer or celebrity can help your brand reach its target audience, but it's crucial to protect your business

Business Technology

Future-proof your business communications set-up

Landlines as we know them will be scrapped in 2027 – along with a raft of upcoming business changes. Here's how to ensure your communications set-up is fit for whatever the future brings

Office & home working

The importance of break clauses in commercial leases

Jonathan Hand of The Lease Negotiator explains the importance of a break clause for a small business commercial lease

Employing & managing staff

What your SME can do to close its skills gap

The Skills for Life campaign by the Department for Education seeks to help SMEs understand all the schemes available to them and help them make the right training choices for their business which, ultimately, could help them plug vital skills gaps in the year ahead.

Employing & managing staff

Important employment rights checklist for employers 

As an employer, it’s important that you keep track of your employees’ employment rights, so you don’t find yourself on the wrong side of the law.

Employing & managing staff

What your SME can do to close its skills gap

The Skills for Life campaign by the Department for Education seeks to help SMEs understand all the schemes available to them and help them make the right training choices for their business which, ultimately, could help them plug vital skills gaps in the year ahead.

Employing & managing staff

Important employment rights checklist for employers 

As an employer, it’s important that you keep track of your employees’ employment rights, so you don’t find yourself on the wrong side of the law.

Finding and selling to customers

Community commerce: building stronger connections and driving sales

In this article, Irina Tatarinova, brand director at Flowwow, explores how to create and sustain a successful brand community and why it matters in today’s market

Business Technology

Friendly guide – top tips for small businesses switching to VoIP

With the landline shutdown coming fast, there’s never been a better time to switch to VoIP. Don’t let your small business be left behind!

Employing & managing staff

Staff Appraisal Templates and Forms

An appraisal gives you the opportunity to evaluate an employee's performance, and to raise any concerns or issues.

Finding and selling to customers

5 tips to maximise online sales during peak seasons

Five top tips to help your business make the most of online sales during peak seasons and events.

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Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?

Partner content

What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade