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The effectiveness of guerrilla marketing for small businesses

Guerrilla marketing can be a cost-efficient way of getting exposure for your company. Here, we look at three companies that employed it successfully.

Marketing

Business Ideas & Planning

Key factors to consider when launching your business

In this piece, Matt Jonns, CEO of ucreate, discusses his own start-up journey and what other would-be business owners can learn from it.

Marketing

The effectiveness of guerrilla marketing for small businesses

Guerrilla marketing can be a cost-efficient way of getting exposure for your company. Here, we look at three companies that employed it successfully.

Business Ideas & Planning

Key factors to consider when launching your business

In this piece, Matt Jonns, CEO of ucreate, discusses his own start-up journey and what other would-be business owners can learn from it.

Accounting

How to deal with late payment

Late payments can cause endless problems for small business owners, and it's not just cash flow. We explore the extent of the issue and speak to three entrepreneurs about their experiences.

Marketing

Top tips for advocate marketing

Is your business making the most of its employees and customers to spread brand awareness? We delve into the world of advocate marketing.

Marketing

PPC for e-commerce: a guide for beginners

Thomas Coppen discusses the ins and outs of pay-per-click (PPC) advertising for new business owners. Here's what you need to know.

Business management

Joint ventures: five things you need to consider before you begin

Joint ventures can be rewarding if your partner company's goals and values reflect your own. Follow these tips to get started.

Finding and selling to customers

Six tactics to get more clients for your start-up social media agency

Gavin Hammar discusses the six most effective tactics he has adopted at his social media agency to gain clients early on.

Setting up a company

The seven-point checklist for setting up a business

Sarah Musgrove, editor in chief of Opus Energy, offers a seven-point checklist to help you in setting up a business. Ian and Gary from Raybon Putters also share how they got started.

Marketing

How to get press coverage for your business

Small and start-up businesses often feel that getting press coverage is out of their reach - but this is not the case. Here are some tips from SmallBusiness.co.uk and Debbie Leven, director at PR training company Profile Matters, for getting press coverage.

Buying and selling a company

How do I go about valuing my business?

I am bringing a business partner on board to invest so I need advice to ensure a fair company valuation. What do I need to be aware of?

Success stories

Entrepreneur Q&A: ‘We are the underdogs when it comes to funding’

Luke Johnstone of PACK'D smoothie kits talks about launching a business with his childhood pal, crowdfunding and living in a shed.

Business Technology

Five ways to digitally transform your small business

It’s 2018 and only 40 per cent of small businesses have an online presence. David Ballard from Performance Networks shares five steps that will help you to digitally transform and move your business forward.

Recommended Content

Partner content

What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade

Partner content

How should I select my business broadband provider?

As with any supplier, it’s important to do your research and ask important questions before you select a broadband provider for your business. But what are the must-have things you should take into consideration?

Business Technology

Future-proof your business communications set-up

Landlines as we know them will be scrapped in 2027 – along with a raft of upcoming business changes. Here's how to ensure your communications set-up is fit for whatever the future brings

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.