Search results for: build a brand

Tips from a futurist: Seven ways to prepare your business for the future

Here, author and futurist, James Wallman, has provided seven essential tips for the small business future.

Advice

Partner content

Why and how to charge your small business with emotions

More often than not, small business owners are rationalists. They care about sustainable plans, deals, taxes, product, marketing, and promotion; they invent concepts, rely on data, and consider metrics rather than emotions when taking decisions for success. And that's where their biggest mistake lies because emotions are what makes people remember a brand and buy from it.

Advice

Tips from a futurist: Seven ways to prepare your business for the future

Here, author and futurist, James Wallman, has provided seven essential tips for the small business future.

Partner content

Why and how to charge your small business with emotions

More often than not, small business owners are rationalists. They care about sustainable plans, deals, taxes, product, marketing, and promotion; they invent concepts, rely on data, and consider metrics rather than emotions when taking decisions for success. And that's where their biggest mistake lies because emotions are what makes people remember a brand and buy from it.

Marketing

Ingenious Christmas marketing: Three rules for small businesses

Claire Wilson, content strategy director at Stratton Craig, gives her top three rules on content marketing for small businesses.

Marketing

Why you need an SEO strategy to succeed in business

There are five key areas which you need to cover in order to improve your SEO. Here, we look at them.

Marketing

Five reasons why PR is an essential growth tool for a small business

PR can be the most effective and cheapest method in improving your brand’s exposure. Here, we look into this marketing approach.

Office & home working

Can you have a Silicon Valley office on an SME budget?

Here, Joff Sharpe of flexible workspace brand Storey reveals how smaller companies can take inspiration from the giants when it comes to their office environment.

Finding and selling to customers

The SME sales curse: appealing to everyone

Here, Shweta Jhajharia of The London Coaching Group looks at why the smaller your niche, the more likely you are to increase your sales.

News

British Small Business Awards 2017: The winners

Many thanks to all attendees, sponsors and partners, for supporting the British Small Business Awards 2017, held last night at the Grand Connaught Rooms, London. Here, we announce the winners.

Investing in a franchise

Five good reasons why you should consider opening a franchise

Here are five good reasons why opening a franchise is a great alternative to starting a business from scratch.

Business Technology

Five tips to protect your business and customers’ data

Here's how you can go about building a secure reputation among your clients.

Marketing

How to become a data-driven company

Below, Matt Smith, CEO of SteelEye, discusses his four pieces of advice for firms to become a data-driven company.

Business management

Networking – the do’s and don’ts and how to get out what you put in

Here, Natalie Lovett, managing director of The Whitewed directory, discusses the benefits of networking for small businesses.

Business Technology

Why you should upgrade your tech now rather than later

To run an optimal business, you must have optimal tech. We explain why you must upgrade your business technology on a regular basis

Investing in a franchise

Should I buy a franchise or go solo?

Starting a new business is an exciting venture. But – especially in well-established industry sectors – a key question is whether it would be better to buy a franchise or go solo.

Partner content

16 ways to improve your business cash flow

Read here for 16 tried and tested tips and tricks to improve potential cash flow problems

Business management

How to create good cashflow habits

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