Search results for: build a brand

Google is finally cracking down on websites that use intrusive popups

Here, we discuss Google's introduction of an algorithm that seeks and penalises 'interstitial-guilty' websites.

Getting Online

Employing & managing staff

How small businesses can retain talent and boost employee performance

Here are four ways to take advantage of your small business status and keep your team happy, loyal and engaged.

Getting Online

Google is finally cracking down on websites that use intrusive popups

Here, we discuss Google's introduction of an algorithm that seeks and penalises 'interstitial-guilty' websites.

Employing & managing staff

How small businesses can retain talent and boost employee performance

Here are four ways to take advantage of your small business status and keep your team happy, loyal and engaged.

Marketing

Five ways every business can get started with text marketing

One way to grab the attention of potential customers early is to create a mobile programme before your even start up, says Holly Barber.

Advice

Millennial female entrepreneurship in light of Britain’s post-Brexit economy

Marie Lexa explores what female millennials can do to begin overcoming the hurdles they face in business.

News

Should we be scared of robots running our shops?

Mindtree recommends balancing of technology and human assistance to address widely diverse shopper comfort levels with automation.

Business Technology

Three tips to establishing a robust digital identity for your business

Stefano Maruzzi shares his top three tips to building a trustworthy digital brand.

Marketing

DIY SEO: Over optimisation – debunking some top SEO myths

Here, Simon Schnieders, founder of Blue Array, tells us the dangers of over-optimisation and debunks some SEO myths.

Getting Online

Having a website still elusive for nearly one third of small businesses

Small businesses are still not taking advantage of the internet and not connecting with customers on a website.

Marketing

Google Analytics: What you need to know about online measurement

Chris Norton assesses why Google Analytics is an essential tool for measuring brand awareness and online conversions.

Business management

Why responding to changes in the market is vital to the success of your business

Here, Albie Attias explains how circumstances dictated that he adapt his small business to the needs of a specific market.

Advice

Beating the early-stage business challenges as a young entrepreneur

In this piece, Samantha Whittingham discusses the challenges of being a young entrepreneur in an area often seen as being a hobby.

News

Media planners rely less on insights for advertising strategy

Media planners are favouring contextual data and insights when it comes to defining advertising strategies.

Business Technology

Why you should upgrade your tech now rather than later

To run an optimal business, you must have optimal tech. We explain why you must upgrade your business technology on a regular basis

Investing in a franchise

Should I buy a franchise or go solo?

Starting a new business is an exciting venture. But – especially in well-established industry sectors – a key question is whether it would be better to buy a franchise or go solo.

Partner content

16 ways to improve your business cash flow

Read here for 16 tried and tested tips and tricks to improve potential cash flow problems

Business management

How to create good cashflow habits

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